UP Entertainment, a prominent name in the entertainment industry, recently marked its 20th anniversary. Founder and CEO Charley Humbard firmly believes that the network's success lies in achieving the perfect equilibrium within its ecosystem of SVODs and linear channels. This approach has been the driving force behind its remarkable growth and evolution.

Unlocking Success with the Right Balance

Launching with One Cable Channel

In October 2004, UP Entertainment took its first step by launching the Gospel Music Channel. This single cable channel served as the foundation upon which the network would build its empire. It was a bold move that set the stage for what was to come. With a clear vision and a dedicated team, UP Entertainment began its journey towards becoming a destination for uplifting content.Over the years, this one cable channel has grown into a diverse portfolio that now includes three cable channels, three SVOD services, and two FAST channels. This expansion has allowed UP Entertainment to reach a wider audience and offer a more comprehensive range of entertainment options.

Growing the Portfolio

The growth of UP Entertainment's portfolio has been nothing short of remarkable. By strategically adding different types of channels and services, the network has been able to cater to the diverse needs and preferences of its viewers. From cable channels that focus on specific genres to SVOD services that offer on-demand content, UP Entertainment has created a seamless ecosystem where viewers can find exactly what they are looking for.For example, the addition of three SVOD services has given viewers the flexibility to enjoy their favorite shows and movies at their own convenience. Whether it's watching a classic film or catching up on the latest series, SVOD has become an essential part of the entertainment landscape.

Reaching a Wider Audience

With its expanded portfolio, UP Entertainment now has the ability to reach a wider audience than ever before. Series from UP Entertainment can air on anywhere from three to five places within the company's ecosystem, including being dubbed on Cine Romántico, a FAST channel dedicated to romantic films in Spanish.This multi-channel approach has allowed UP Entertainment to penetrate different markets and connect with viewers from different backgrounds. Whether it's through cable channels in different regions or SVOD services available worldwide, UP Entertainment is making its mark on the global entertainment stage.The success of UP Entertainment is a testament to the power of finding the right balance in an ecosystem. By combining the best of both worlds - SVODs and linear channels - UP Entertainment has created a unique and valuable offering that has resonated with audiences around the world. As it continues to celebrate its 20th anniversary, UP Entertainment is poised to reach even greater heights in the years to come.