How Azure OpenAI & Wipro are using GenAI in finance

Sep 27, 2024 at 11:45 AM
Unlocking the Power of Generative AI in Finance: A Transformative PartnershipIn a groundbreaking collaboration, Microsoft and Wipro are leveraging the power of Azure OpenAI to revolutionize the financial industry. Bill Borden, Corporate Vice President of Worldwide Financial Services at Microsoft, and Suzanne Dann, CEO for the Americas at Wipro, share their insights on how this partnership is enhancing customer experiences, streamlining processes, and ensuring responsible AI practices in the sector.

Empowering Financial Institutions with Cutting-Edge AI Solutions

Cognitive Assistants: The New Frontier in Financial Services

Cognitive assistants are transforming the way financial professionals interact with their clients. These intelligent systems, powered by generative AI and natural language processing, offer personalized advice and context-aware support, going beyond traditional chatbots. "It's not like a chatbot that is not intelligent. It has all the intelligence built in, and that's the real differentiator," explains Suzanne Dann.These cognitive assistants can significantly enhance customer interactions, making them more meaningful and efficient. Suzanne Dann likens the experience to "talking to a human who has all the knowledge." By understanding a customer's history and preferences, the assistants can provide tailored guidance and solutions, revolutionizing the way banks and financial institutions engage with their clients.

Streamlining Loan Origination and Investor Onboarding

The partnership between Microsoft and Wipro is also focused on optimizing two critical areas: loan origination and investor onboarding. These processes, often time-consuming and data-intensive, are prime candidates for AI-driven optimization. "Half the time is spent on loan processing and manual data entry. That can all be removed," Suzanne Dann emphasizes, highlighting the efficiency gains that generative AI can bring to these workflows.By leveraging cognitive assistants and Azure OpenAI, the partners aim to automate and streamline these processes, reducing the burden on financial professionals and delivering a more seamless experience for customers. This not only enhances productivity but also ensures greater accuracy and reliability in these crucial financial transactions.

Transforming the Broker Experience

The partnership's impact extends to the insurance industry as well, where large companies are utilizing Azure OpenAI to improve the broker experience. Cognitive assistants can enhance productivity and customer satisfaction by organizing data and providing quick, relevant responses to brokers' inquiries. "Now they can use this cognitive assistant either through the contact center agent. Or directly to answer their questions," Suzanne Dann explains, showcasing the versatility of these AI-powered solutions.

Responsible AI Practices: Ensuring Accuracy and Reliability

As the adoption of generative AI accelerates, the partners are dedicated to addressing the challenges related to accuracy and reliability. Microsoft and Wipro are committed to creating safe, secure, and compliant AI systems that prioritize responsible practices. "We're building all types of tools and capabilities into our approach that allows for safety and security," Bill Borden emphasizes, underscoring the importance of ethical AI development.

Democratizing Generative AI in Finance

One of the significant achievements of this partnership is the democratization of AI, making advanced tools and platforms accessible to a broader audience. This democratization ensures that the benefits of AI are widespread and inclusive, empowering financial institutions of all sizes to leverage the power of generative AI. "It has democratized AI and made it available to anyone," Suzanne Dann states, highlighting the transformative impact of this initiative.

Data Modernization: The Foundation for Generative AI Success

The partnership's success is also rooted in the integration of Wipro's consulting expertise and Microsoft's technology. By combining these strengths, the partners are creating seamless AI solutions that leverage the power of large language models and constantly evolving data. "Generative AI... is constantly learning. And it is about what data you can provide it to learn from," Suzanne Dann explains. "The power of large language models at a scale that we now can access anybody can access... is the unlock," Bill Borden adds, emphasizing the importance of data modernization in driving the success of generative AI in finance.The collaboration between Microsoft and Wipro is a testament to the transformative potential of generative AI in the financial industry. By harnessing the power of Azure OpenAI, the partners are redefining customer experiences, streamlining critical processes, and ensuring responsible AI practices that will shape the future of finance.