The Petersen Automotive Museum is set to unveil a new exhibition dedicated to the late Ken Block, titled “People’s Champ: The Impact of Ken Block.” This tribute celebrates Block's pivotal role in shaping automotive culture and his extraordinary contributions as an action sports icon. Block, co-founder of DC Shoes, transitioned into rally car racing later in life, earning numerous accolades and amassing a massive online following. His influence extended far beyond the racetrack, with millions captivated by his daring driving stunts showcased in the popular "Gymkhana" series.
The exhibition will feature an array of custom vehicles and memorabilia that highlight Block's career and cultural impact. Among the exhibits are the iconic "Hoonicorn" Mustang and the powerful 2022 Porsche 911, along with personal items like racing suits and helmets. Through these displays, visitors can explore the multifaceted legacy of a man who revolutionized how we perceive automotive performance and entertainment.
Ken Block's journey from co-founding DC Shoes to becoming a celebrated rally car driver exemplifies his versatility and passion for pushing boundaries. At the age of 38, Block embarked on a new chapter in his life, quickly rising to prominence in the world of motorsports. His achievements include multiple X Games medals and participation in prestigious competitions like the World Rally Championship. Despite his untimely passing in 2023, Block's influence continues to resonate within the automotive community.
Block's innovative approach to showcasing rally-style driving through the "Gymkhana" series redefined what was possible on four wheels. These visually stunning films captured breathtaking maneuvers such as tight doughnuts and edge-of-the-seat slides, all executed with unparalleled skill. The series garnered over a billion views and two million YouTube subscribers, cementing Block's status as a pioneer in online automotive content. His ability to blend thrilling stunts with cutting-edge cinematography created a spectacle that captivated audiences worldwide.
The exhibition at the Petersen Automotive Museum aims to honor not only Block's racing accomplishments but also his broader cultural significance. Visitors will have the opportunity to see up close some of the vehicles that played crucial roles in his career, including the 1965 Ford Mustang "Hoonicorn" and the 1,400-horsepower 2022 Porsche 911 "Hoonipigasus." These machines represent the pinnacle of automotive engineering and serve as testaments to Block's visionary spirit.
In addition to the cars, the exhibit will showcase personal items such as racing suits, helmets, and merchandise from his brands DC Shoes and Hoonigan Racing Division. Each piece tells a part of Block's story, illustrating how he bridged the gap between action sports and automotive culture. By celebrating his multifaceted legacy, the exhibition underscores the lasting impact Block had on both the racing world and popular culture. It invites visitors to reflect on the transformative power of innovation and creativity in shaping our shared experiences.