Japanese automaker Honda is set to introduce an electric vehicle (EV) priced under $30,000 in the United States, aiming to capture a larger share of this crucial market. Following a successful sales year and with plans to expand its EV lineup, Honda aims to position itself as a leader in affordable electric transportation. The company has unveiled prototypes of two models—an SUV and a sedan—at the Consumer Electronics Show (CES), signaling its commitment to the electric future.

The new entry-level EV will be part of Honda's upcoming 0 Series lineup, which includes seven models expected to debut by 2030. Production for this cost-effective model is slated to begin in Ohio, leveraging local manufacturing to reduce expenses. This strategic move underscores Honda's ambition to make electric vehicles more accessible to a broader audience. While the exact timeline remains uncertain, reports suggest the vehicle could launch as early as 2026. Additionally, Honda's broader vision includes achieving 100% electric and fuel cell vehicle sales by 2040.

Honda's push into the lower-cost EV segment comes at a time when several competitors are also developing smaller, budget-friendly electric models. Despite potential competition from brands like Ford, GM, Tesla, and Rivian, Honda's affordable offering could attract buyers looking for a reliable and cost-effective alternative to traditional gasoline-powered cars. With over 33,000 Prologue SUVs sold in the US last year, Honda has already demonstrated strong demand for its electric vehicles. By offering a sub-$30,000 EV, Honda aims to further accelerate its transition to sustainable mobility, promoting environmental responsibility and innovation in the automotive industry.