MYworldfix

Each year, the Minnesota boys' high school state hockey tournament transforms into a showcase of bold hairstyles. John King, an advertising veteran turned cultural curator, captures this unique spectacle through his "All Hockey Hair Team" videos. This phenomenon has transcended local boundaries, becoming a celebrated tradition that highlights the spirit and creativity of young athletes.

Discover the Unseen Story Behind Minnesota's Most Iconic Hockey Tradition

The Birth of a Cultural Phenomenon

When the final buzzer sounds at the Minnesota boys’ high school state hockey tournament each year, John King embarks on a meticulous journey in his White Bear Lake basement. Here, he delves into hours of footage featuring mullets, bleached locks, and caterpillar-like mustaches. The resulting montage, titled “All Hockey Hair Team,” is eagerly awaited by fans across the region. This annual release on YouTube has become more than just entertainment; it’s a cultural touchstone that celebrates the individuality and flair of these young players.King, a former advertising executive and self-proclaimed “archaeologist of hockey hair,” has been curating these videos since 2011. His work with Pulltab Sports, a platform dedicated to spotlighting overlooked Midwestern sports culture, has garnered significant attention. By highlighting the unique styles showcased during player introductions, King has turned what could have been a fleeting moment into a lasting tradition. Fans anticipate the release of these videos with the same enthusiasm as the tournament itself, making them a must-watch event.

A Platform for Inclusivity and Philanthropy

The popularity of King’s videos has not only entertained but also inspired meaningful initiatives. Duke Cannon, a Minnesota-based company specializing in men’s grooming products, now sponsors the “All Hockey Hair Team” videos. This partnership underscores the growing recognition of the event’s cultural significance. Beyond sponsorship, the videos serve as a fundraising vehicle for the Hendrickson Foundation, an organization committed to making hockey accessible to individuals with disabilities. This dual-purpose approach—celebrating style while supporting inclusivity—has resonated deeply with audiences. The foundation’s mission aligns perfectly with the spirit of the tournament, emphasizing the importance of community and accessibility. Through these efforts, King’s work has transcended mere entertainment, fostering a positive impact on the broader hockey community.

Embracing the Flyover State Spirit

Pulltab Sports, co-founded by King, embodies a “flyover state of mind.” This philosophy seeks to elevate stories and traditions from the heartland that often go unnoticed. The hockey hair phenomenon is a prime example of how seemingly small moments can evolve into something much larger. By focusing on the Midwest’s unique cultural elements, King and his team have created content that resonates with both locals and outsiders alike.The success of the “All Hockey Hair Team” videos exemplifies this approach. What started as a fun side project has grown into a beloved tradition, showcasing the creativity and individuality of Minnesota’s young hockey players. The videos capture the essence of the tournament, turning it into a celebration of style, sport, and community. As the tradition continues to grow, it remains a testament to the power of embracing and celebrating regional culture.