Two industry leaders have joined forces to revolutionize the red meat market in the Middle East. The collaboration between Hilton Foods, a renowned meat processing company, and The National Agricultural Development Company (NADEC), a key player in Saudi Arabia's cattle sector, marks a significant milestone for both entities. This partnership aims to introduce cutting-edge facilities and enhance food security within the region. By leveraging their respective strengths, Hilton Foods will contribute advanced processing and packaging know-how, while NADEC will provide robust supply chain infrastructure and local market expertise.

The joint venture is poised to significantly impact the Saudi Arabian market by promoting packaged meat products over traditional butchery practices. With an initial investment of approximately £13 million, this ten-year partnership will establish state-of-the-art facilities dedicated to producing high-quality red meat products. NADEC plans to integrate these offerings into its extensive distribution network, reaching retailers and trade customers across Saudi Arabia and neighboring countries. Both companies share a vision aligned with Saudi Arabia's Vision 2030, emphasizing local production and economic development.

The alliance not only signifies Hilton Foods' entry into the Middle Eastern market but also highlights the potential for substantial growth in the region. Through innovative approaches and scalable technology, Hilton Foods intends to support local partners in emerging markets. Meanwhile, NADEC sees this as an opportunity to expand its product range and deliver premium options to consumers. Together, they aim to drive progress towards national objectives and contribute positively to the community’s well-being. Operations are slated to begin in late 2026, pending regulatory approvals from Saudi authorities.