Renowned confectionery giant, The Hershey Company, has unveiled an exciting array of Easter-themed delicacies under its beloved Reese’s and Hershey’s labels. This new assortment features iconic treats like the Reese’s Peanut Butter Egg, Reese’s Spring Sprinkles Big Cup, and Hershey’s Cookies n Crème Egg. Available in leading supermarkets across the UK, this collection showcases creative twists on classic favorites, aiming to captivate both loyal fans and new customers alike during the Easter season.

Among the highlights of the Reese’s lineup is a sizable milk chocolate peanut butter egg weighing 170g, alongside a bag of mini peanut butter eggs of the same weight. Another standout item is the Reese’s Spring Sprinkle Big Cup King Size, which doubles the volume of standard cups by incorporating two enormous peanut butter cups filled with festive spring sprinkles. These additions reflect Hershey's commitment to enhancing seasonal offerings through innovation.

In parallel, Hershey’s has introduced its Cookies 'N' Creme Egg, available as a colossal XL variant weighing 300g paired with a 90g bar. Featuring a white chocolate exterior encasing crunchy cookie pieces, this treat promises a delightful textural experience for consumers seeking something special this Easter.

Jackson Hitchon, General Manager overseeing Europe, Middle East, Africa, and World Travel Retail at Hershey, emphasized the importance of Easter as a pivotal period for engaging shoppers. He noted that Reese’s consistently surpasses the Easter singles market by 14%, solidifying its status as a cherished seasonal choice not just in the UK but globally. Furthermore, Hitchon highlighted how introducing fresh, seasonal variations fosters enhanced shopping experiences while presenting lucrative opportunities for retail collaborators to boost their sales performance.

This delectable range will grace the shelves of prominent UK retailers starting immediately and continuing through the conclusion of the Easter festivities, ensuring ample time for enthusiasts to indulge in these sweet creations.