Hermès Beauty's Playful New Eye and Lip Liners: A Stationery-Inspired Celebration of Craft and Color

Hermès Beauty, the French luxury brand's newest métier, has been making waves in the beauty industry since its debut in 2020. Under the creative direction of Greek makeup artist Gregoris Pyrpylis, the brand has consistently delivered products that embody the house's signature elegance and craftsmanship. The latest addition to the 'Trait d'Hermès' collection, a line of eye and lip pencils, is a playful and nostalgic offering that pays homage to the joy of stationery.

Rediscovering the Thrill of a New Set of Stationery

Bringing the Hermès Ethos to Life

Pyrpylis, who has been the creative director of Hermès Beauty since its inception, was inspired by his own childhood memories of eagerly awaiting the start of a new school year and the excitement of a fresh set of stationery. This nostalgic feeling was the driving force behind the design of the 'Trait d'Hermès' eye and lip liners. Pyrpylis worked closely with Pierre Hardy, the house's longtime collaborator, to translate this concept into a collection that embodies the Hermès ethos of design, craftsmanship, and storytelling.The pencils themselves are crafted from lacquered sustainable wood, with a nod to the house's equestrian heritage in the form of references to show jumping poles. The eyeliner pen, designed to resemble a fountain pen, features a refillable cartridge and a built-in sharpener – a practical and beautiful object in its own right.

Exploring the Joyful and Playful Side of Makeup

Pyrpylis' goal was to create a collection that would be accessible and user-friendly for everyone, from his friends to his mother to the Hermès clientele. The liners combine the functionality of a kohl pencil with the precision of a classic eyeliner, offering a soft yet defined application that can be worn on the waterline or blended out for a smoky effect.The color palette, which includes 24 eye pencils and 16 lip liners, is a celebration of Hermès' mastery of color. Classic shades like black, brown, and bronze are joined by vibrant hues like "Jaune Impérial," a mustard yellow, and "Bleuet," a vivid baby blue. The lip liners are designed to complement the brand's existing lipstick range, with shades that range from bold reds to soft beiges.

Elevating the Everyday with Hermès Craftsmanship

Pyrpylis sees the 'Trait d'Hermès' eye and lip liners as an invitation to explore the joyful and playful side of makeup. In his words, "In 2024, make-up has become even more joyful, and more playful than ever. And this new chapter of 'Trait d'Hermès' is an invitation to explore this to its fullest."The collection's design and formulation reflect the Hermès commitment to quality and craftsmanship, elevating the everyday act of applying makeup into a luxurious and transformative experience. From the refillable pencils to the precision-engineered brushes, every element of the 'Trait d'Hermès' collection is imbued with the house's signature elegance and attention to detail.As Hermès Beauty continues to evolve and expand, the 'Trait d'Hermès' eye and lip liners stand as a testament to the brand's ability to blend innovation, creativity, and timeless style. For those seeking a touch of Hermès magic in their daily beauty routine, this collection offers a delightful and playful way to indulge in the house's rich heritage and unparalleled craftsmanship.