In a significant move for the motorsports industry, HendrickCars.com, the digital platform of the prominent Charlotte-based automotive retailer Hendrick Automotive Group, has announced an extended partnership with John Force Racing. This collaboration will feature three world championship-winning drivers: Brittany Force, Austin Prock, and Jack Beckman. The agreement highlights primary sponsorship for Brittany Force at two major NHRA events held at ZMax Dragway, along with associate sponsorships across various races throughout the season.
The renewed alliance places HendrickCars.com as the primary sponsor for Brittany Force during the 4Wide Nationals in April and the Carolina 4Wide Nationals in September. Brittany, a two-time Top Fuel World Champion and the first woman to win a four-wide race, will carry the brand's colors at these high-profile events. Beyond ZMax, HendrickCars.com will also serve as a major associate sponsor on her record-holding dragster for the remaining 18 races in the Mission Foods series.
Additionally, HendrickCars.com will support Austin Prock’s Chevrolet SS, which aims for the 2024 World Championship, and continue its associate sponsorship on Jack Beckman's vehicle. John Force, founder and CEO of John Force Racing, expressed his enthusiasm about this partnership, noting his long-standing relationship with Rick Hendrick, chairman and CEO of Hendrick Automotive Group. "Rick sets the standard for excellence and success in motorsports," Force remarked, highlighting his excitement for his daughter and the potential for multiple victories.
Brittany Force echoed similar sentiments, expressing her honor in continuing her association with HendrickCars.com. She looks forward to celebrating a victory in their hometown. The partnership extends beyond just drag racing, as HendrickCars.com also sponsors six-time and reigning NHRA Pro Stock Champion Greg Anderson. Both Force and Anderson are among the elite drivers in the sport, each having won over 100 tour events.
Rick Hendrick shared his passion for drag racing, tracing his love for motorsports back to his early days visiting local dragstrips with his father. He praised John Force Racing for being exceptional representatives of HendrickCars.com and expressed optimism for another thrilling season ahead. This collaboration underscores Hendrick Automotive Group's commitment to excellence in both NASCAR and drag racing arenas.
This expanded partnership not only solidifies HendrickCars.com's presence in the NHRA series but also showcases the synergy between two leading figures in the automotive and racing worlds. As the season unfolds, fans can look forward to witnessing exciting performances and potential victories under this dynamic partnership.