The Heart of Alabama Food Bank in Montgomery, Alabama, has introduced a remarkable new approach to combat food insecurity during the holidays. This innovative "Fighting Hunger Giving Tree" campaign aims to ensure that a greater number of people have access to an ample supply of food.

Empowering Communities to End Hunger This Holiday Season

How the Giving Tree Program Works

The giving tree program forms a powerful partnership with local companies and organizations. It enables them to make a significant impact in reducing hunger within their own communities. In 12 counties directly served by the Heart of Alabama Food Bank, businesses take on the role of sponsoring or hosting holiday trees. These trees are adorned with ornaments that represent essential items or monetary donations. These donations directly contribute to feeding families in need. The five-foot tinsel trees are equipped with QR-coded snowflake ornaments, allowing individuals to simply take an ornament and make a donation directly on the HAFB's website. There is clear signage beside each tree, providing easy instructions on how to give.

Counties Participating and Benefits

Autauga, Bullock, Butler, Chilton, Coosa, Crenshaw, Elmore, Lowndes, Macon, Montgomery, Pike, and Tallapoosa Counties are all actively encouraged to participate in this meaningful initiative. By doing so, businesses not only contribute to the fight against hunger but also receive valuable name recognition on the HAFB's website, social media platforms, and other media channels. This recognition serves as a testament to their commitment and helps raise awareness about the importance of ending hunger.

The Impact on Families in Need

This "Fighting Hunger Giving Tree" campaign has the potential to make a profound difference in the lives of families facing food insecurity. By providing a convenient and accessible way for individuals to donate, more resources are directed towards feeding those in need. The coordinated efforts of businesses, organizations, and the community as a whole create a ripple effect of positive change. It shows that together, we can make a significant impact on reducing hunger and improving the well-being of our neighbors.

Joining the Fight to End Hunger

All interested businesses are warmly invited to join the fight against hunger by completing the commitment form available on the HAFB's website. This simple act of participation allows businesses to contribute to a greater cause and be part of the solution. By working together, we can create a more food-secure community and ensure that no one goes hungry during the holidays and beyond.Find a list of participating locations here.Not reading this story on the WSFA News App? Get news alerts FASTER and FREE in the Apple App Store and the Google Play Store!Copyright 2024 WSFA. All rights reserved.