Hasbro Expands Unscripted TV Dominance with Veteran Producer Zach Edwin

Hasbro Entertainment, the renowned entertainment company, has tapped industry veteran Zach Edwin to oversee its burgeoning unscripted TV division. Edwin, who previously held a key role at Sony Pictures Television's Nonfiction unit, will be responsible for expanding Hasbro's slate of genre-based programming and forging partnerships with top talent, studios, and distribution platforms, including Lionsgate.

Unlocking the Potential of Hasbro's Iconic Brands for Unscripted Audiences

Harnessing Hasbro's Iconic Brands for Unscripted Success

Hasbro Entertainment, known for its iconic toy and game brands, is poised to make a significant impact in the unscripted television landscape. The company has appointed Zach Edwin, a seasoned producer with a proven track record in developing successful nonfiction series, to lead its unscripted TV division. Edwin's appointment underscores Hasbro's commitment to leveraging its beloved and globally recognized brands to create engaging, high-quality content for audiences worldwide.With a wealth of experience in shepherding major unscripted projects for top partners, Edwin brings a unique blend of creativity and industry expertise to Hasbro. His impressive resume includes credits such as the Emmy-nominated "Indian Matchmaking" on Netflix, the Ron Funches-led "Top Secret Videos" on truTV, and the "Pokemon: Trainer Tour" on Prime Video, among others. This diverse portfolio of work showcases Edwin's ability to captivate audiences across various genres and platforms.

Expanding Hasbro's Unscripted Footprint with Iconic Adaptations

Hasbro's unscripted division is already making waves, with several projects in production and additional series in development with network partners. The company's upcoming slate includes highly anticipated game show adaptations of beloved Hasbro properties, such as "Trivial Pursuit," hosted by LeVar Burton, and "Scrabble," hosted by Raven-Symoné. These adaptations, developed in partnership with Lionsgate, promise to bring the beloved worlds of these iconic games to life in engaging and entertaining ways.Beyond these game show adaptations, Hasbro is also exploring the unscripted potential of other iconic brands in its portfolio. Upcoming projects include adaptations of the classic board game Monopoly, the beloved Nerf brand, and a reimagining of the classic mystery game Clue, all developed in collaboration with Sony Pictures Television Nonfiction.

Harnessing Hasbro's Vast Brand Ecosystem for Unscripted Dominance

Hasbro's unscripted division, under the leadership of Zach Edwin, is poised to become a true powerhouse in the industry. The company's vast and iconic brand ecosystem, which includes beloved properties such as Transformers, My Little Pony, and G.I. Joe, among others, provides a rich tapestry of storytelling opportunities that can be seamlessly translated into engaging unscripted content.By tapping into the nostalgia and global popularity of these brands, Hasbro can create high-quality, genre-bending programming that resonates with audiences worldwide. The company's partnership with top-tier partners like Lionsgate and its former colleagues at Sony Pictures Television Nonfiction further strengthens its ability to deliver exceptional unscripted content that captivates and delights viewers.As Hasbro continues to expand its unscripted footprint, the appointment of Zach Edwin as the overseer of this division signifies the company's commitment to pushing the boundaries of what's possible in the unscripted space. With his extensive experience and Hasbro's iconic brand portfolio, the future of Hasbro's unscripted ventures looks bright, promising a new era of engaging, genre-defying content that will captivate audiences across the globe.