Haribol Foods Shines at World Food India 2024, Secures Landmark Retail Partnership

Haribol Foods, a company driven by the principles of "Bhakti Yoga in Business," made a remarkable impact at the prestigious World Food India 2024 event held in New Delhi. The company's strong presence and innovative offerings showcased its commitment to ethically sourced and traceable food products, captivating the attention of global industry leaders and thousands of attendees.

Elevating the Standard for Ethical and Sustainable Food Solutions

Showcasing Diverse Product Range and Ethical Sourcing

Haribol Foods' participation in the World Food India 2024 event was a testament to its dedication to providing consumers with a wide range of ethically sourced and traceable food products. The company's display featured its extensive product portfolio, including cruelty-free A2 dairy items such as cow ghee, flavored milk, curd, and paneer, as well as non-dairy offerings like cold-pressed oils, ready-to-eat khichdis, and Himalayan honey variants. This diverse range of products highlighted Haribol's commitment to offering consumers sustainable and conscious food choices.

Pioneering Preservative-Free A2 Milk in Tetra Pak Cartons

One of the highlights of Haribol's presence at the event was the launch of its entry into the UHT (Ultra-High Temperature) category milk. This chemical preservative-free A2 milk, packaged in Tetra Pak cartons, boasts a long shelf life, ensuring that devotees and consumers can access ethically sourced dairy products with ease. This innovative offering not only caters to the growing demand for sustainable dairy alternatives but also aligns with Haribol's mission of providing accessible and conscious food options.

Distributing ISKCON's Khichdi Prasadam

Haribol's participation in the World Food India 2024 event was further elevated by the distribution of ISKCON's Khichdi Prasadam. Throughout the event, over 10,000 attendees had the opportunity to receive and taste this spiritual offering, further strengthening the company's connection with the devotional community and its commitment to conscious living.

Forging a Strategic Partnership with Reliance Retail

One of the most significant achievements for Haribol Foods during the event was the securing of a strategic partnership with Reliance Retail, the world's largest retail chain. This partnership will bring Haribol's diverse product range to over 4,000 Reliance Retail outlets across the country, spanning various formats from supermarkets to hypermarkets. This collaboration ensures that Haribol's ethically sourced products will reach a wider array of consumers, further expanding the company's reach and impact.

Aligning with ISKCON's Vision and Garnering Government Support

Haribol Foods' participation in the World Food India 2024 event also garnered the attention of high-profile individuals and organizations. The Honorable Cabinet Minister for Food Processing Industries, Mr. Chirag Paswan, visited the Haribol booth and engaged in a detailed conversation with CEO Mr. Yachneet Pushkarna. Minister Paswan expressed interest in collaborating with Haribol to expand the company's AI-driven technology for both dairy and non-dairy sectors, as well as to further enhance cow protection and monitoring across other states in India.Furthermore, senior ISKCON dignitaries, including temple presidents, department heads, and BBT heads from temples such as East of Kailash, Noida, Dwarka, Rohini, Bhadshapur, and Kurukshetra, visited the Haribol booth to show their support. Their presence emphasized the alignment of Haribol's mission of "Bhakti Yoga in Business" with ISKCON's broader vision of ethical and conscious living.

Cementing its Position as a Leader in Traceable and Ethical Food Solutions

Haribol Foods' successful presence at the World Food India 2024 event has cemented its position as a leader in the field of traceable and ethically sourced food products. The company's innovative offerings, strategic partnerships, and alignment with ISKCON's vision have positioned it for further growth and expansion, as it continues to provide consumers with sustainable and conscious food choices.