Americans are witnessing a remarkable phenomenon this holiday season - a significant increase in Bible sales and the launch of Hallow's Pray25 advent challenge. According to new data from Circana Bookscan, Bible sales rose by 22% through October compared to the same period last year, while total U.S. print book sales only saw a 1% increase. This surge in Bible sales is attributed to various factors such as new marketing and designs, general anxiety in the world, and a surge of young, first-time buyers.

CEO Alex Jones' Insights

Hallow CEO Alex Jones shared his perspective on this religious resurgence. He told "The Big Money Show" that he felt a real revival happening in his own life. Having fallen away from his faith and then coming back to it, he saw thousands of people from all walks of life finding their way to the Hallow app and to faith. Jones noted that he sees both young people who had not taken their faith seriously and old people who had fallen away returning to church. He believes that God is doing something special and it's exciting to be a part of it.

The Impact of Prayer

Jones launched the Pray 25 Advent Challenge on the Hallow app, encouraging people to set aside time each day for God. He explained that prayer is not just about feeling good but about giving and leading people to a "life of deeper love." It's about realizing that we are loved deeply and beautifully by God and then sharing that love with others, especially those in need. This approach to prayer is having a profound impact on many individuals.

Comparing Presidential Candidates

Fox News contributor Jonathan Morris compared the approaches of presidential candidates Donald Trump and Kamala Harris to religion and policy on "Varney & Co." This discussion highlights the importance of religion in the political arena and how it can shape policies and perspectives.

Silhouette of Faithful Woman

The silhouette of a faithful woman praying with rosary beads at sunset symbolizes the essence of religion, faith, prayer, and spirituality. It represents the deep connection that many people have with their beliefs during this special time.In conclusion, the surge in Bible sales and the Hallow app's Pray25 advent challenge are having a significant impact on American society. It shows that despite a decline in religiosity, there is still a strong desire for spiritual connection and a return to faith. These events are bringing people together and inspiring them to explore their beliefs in new ways.