MYworldfix

Hailey Bieber: A Visionary Beyond the Spotlight

The Meteoric Rise of Rhode: A Billion-Dollar Success Story

In a significant move in September, the presence of Hailey Bieber was unmistakable across Los Angeles, prominently featured on numerous billboards advertising her diverse ventures. From fashion campaigns to her role as a celebrity spouse and her beauty brand, Rhode, Bieber's influence was ubiquitous. Notably, just three years after its inception, Rhode, her skincare line, was acquired in a deal valued at a staggering one billion dollars by E.l.f. Beauty. This rapid achievement marks a historical milestone in the cosmetics industry, highlighting Bieber's sharp business acumen and her undeniable status as a contemporary lifestyle trendsetter.

The Billion-Dollar Acquisition: A Goal Achieved

Hailey Bieber revealed that a billion-dollar valuation was her steadfast target for selling Rhode, a condition she firmly adhered to. While an outright sale wasn't always her primary objective, she was open to the right partnership. E.l.f. Beauty met all her criteria for a suitable home for her brand, making the monumental deal a reality. The sheer scale of the transaction evoked a profound sense of awe and achievement.

Sephora Launch: Exceeding All Expectations

Rhode's launch at Sephora saw an astonishing sales volume, with an estimated three products selling every second. Bieber expressed that while she held high hopes for Rhode, its performance consistently surpasses her wildest dreams. The Sephora debut, intended to be a landmark event, exceeded even her optimistic projections, proving that the brand's appeal wasn't diminished by increased accessibility.

The Philosophy Behind Rhode's Rapid Ascent

When questioned about Rhode's swift success in a competitive market, Bieber attributed it to the brand's unique philosophy. Rhode stands out by offering a highly curated selection of 'staple' products designed for everyday use, emphasizing quality formulas and a chic aesthetic. She views Rhode not just as a beauty brand but as a comprehensive lifestyle universe, fostering a deeper connection with its audience, evident in the viral success of its phone cases.

The Genesis of the Iconic Phone Case Innovation

The innovative Rhode phone case, designed to hold lip gloss, was entirely Bieber's brainchild. Inspired by her own habit of attaching lip gloss to a sticky phone case, she realized a market gap. The immediate decision to develop this practical and stylish accessory led to its swift creation, demonstrating her keen eye for consumer needs and trends.

Skin Care for All: Challenging Gender Norms

Bieber champions the idea that skincare should be gender-neutral. She designed Rhode's packaging and products to be universally appealing, ensuring that anyone, regardless of gender, feels comfortable using them. Her husband, Justin, and many male friends are avid users, illustrating the brand's success in breaking traditional gender barriers in beauty. She believes that accessible and effective skincare routines are essential for everyone.

Navigating the Digital Landscape: Instagram as a Personal Canvas

With an immense Instagram following of 55.5 million, Bieber views the platform as a personal photo diary rather than a tool for curating an image based on public expectations. She shares content that resonates with her, finding it a powerful, albeit sometimes challenging, medium for self-expression and chronicling her life's journey.

Embracing Introverted Recharge: The 'Otrovert' Identity

Hailey identifies as an 'otrovert,' a term she discovered that perfectly encapsulates her personality: highly extroverted but with a deep need for solitude to recharge. She illustrates this with an example of needing a week of quiet recuperation at home after a demanding work trip, highlighting her evolving appreciation for a balanced lifestyle, especially since becoming a mother.

Balancing Public Life and Private Family Moments

Discussing life with Justin and their son, Bieber emphasizes their protective instincts while acknowledging their inherently public lives. They navigate the delicate balance of sharing and withholding information about their family, making decisions day by day to ensure their comfort and privacy.

Motherhood: A Profound and Unpredictable Journey

Bieber reflects on motherhood as an experience that no amount of preparation can truly ready one for. However, having gone through it once, she feels more equipped for future experiences. She describes it as a transformative journey that fosters personal growth and a deeper understanding of oneself.

Spiritual Deepening Through Motherhood

Motherhood has significantly intensified Bieber's spiritual connection. She views bringing life into the world as a profoundly spiritual event, reinforcing the importance of her faith and its continuous evolution within her life.

Creative Collaborations: Designing for Skylrk

Bieber is enthusiastically involved in designing a leather jacket for Justin's brand, Skylrk. She finds this collaborative process creatively fulfilling and enjoys working alongside her husband and the inspiring team at Skylrk. She appreciates the brand's distinctive vision and is excited about future projects, including Justin's innovative joint-holder case.

Future Endeavors: Thoughtful Expansion in Fashion

While interested in one-off fashion collaborations, especially with brands close to her, Bieber is cautious about launching a full-scale clothing line. She believes in avoiding over-consumption and ensuring that any venture she undertakes has her complete and passionate backing. Her current focus remains steadfast on Rhode and the beauty and wellness sector.

Billboards on Sunset Boulevard: A Constant Source of Pride

Despite her widespread fame, seeing her image on numerous billboards along Sunset Boulevard continues to be a 'pinch-me' moment for Bieber. She finds it surreal and deeply gratifying, affirming that such visible recognition never loses its impact or the sense of pride it instills.