Football Australia has recently announced a groundbreaking partnership with Hahn, marking a significant moment in the history of Australian football. This alliance will see Hahn become the naming rights partner for the highly anticipated Australia Cup, set to take place from 2025 for the next three years.
Hahn and Football Australia: A Match Made in Sports Heaven
Partnership Highlights
The Australia Cup, known for its extensive reach and inclusive nature, brings together over 750 senior community clubs across the country. This partnership with Hahn will strengthen the bond between the brand and Australia's active football-loving communities.
Football Australia CEO James Johnson expressed his excitement, stating, "This exciting partnership marks a significant moment for the Australia Cup. We're thrilled to welcome Hahn as the naming rights partner, as this competition brings together grassroots players, officials, fans, and communities in a shared celebration of the game."
Official Beer of the Australia Cup
The partnership paves the way for Hahn to become the "Official Beer of the Australia Cup," solidifying their commitment to uniting people through the shared love of football. As one of Australia's most popular beer brands, Hahn's alignment with the Australia Cup is a perfect fit.
Lion Australia Managing Director James Brindley added, "We're incredibly proud to partner with Football Australia as the official beer and naming rights partner. The Hahn Australia Cup is a unique competition that showcases the spirit of underdogs and creates unforgettable moments."
Growing the Australia Cup
Through this partnership, Football Australia and Hahn will work together to continue to grow the Australia Cup and provide new opportunities for football fans to engage with the competition. Hahn's range of low and zero carb beers allows drinkers to make a "mindful choice" without sacrificing taste.
As footballers enjoy a beer with their teammates after the game, Hahn's no-compromise offering becomes a great option for those who want to stay active. This partnership ushers in an exciting new chapter for the Australia Cup, celebrating the vibrant community spirit of Australian football.
