The renowned fashion house Gucci has announced a significant shift in its creative leadership. After two years at the helm, Sabato De Sarno is leaving his position as creative director. The brand reassures that the upcoming autumn/winter 2025 collection will still be showcased during Milan Fashion Week on February 25th, spearheaded by the in-house design team. This transition reflects the company’s commitment to maintaining its legacy while exploring new artistic directions. Management expresses gratitude for De Sarno's contributions and dedication to upholding Gucci's craftsmanship and heritage. Additionally, the deputy CEO of Kering emphasizes the importance of this period in strengthening Gucci’s core values and steering it towards sustainable growth and renewed prominence in the fashion world.

Gratitude and Legacy: Honoring Contributions

The departure of Sabato De Sarno marks the end of a chapter at Gucci, where he dedicated himself to preserving and enhancing the brand’s rich history. Stefano Cantino, the CEO, acknowledges De Sarno’s passion and commitment, emphasizing how he honored the brand’s tradition and craftsmanship. De Sarno’s journey in fashion began with prestigious brands such as Dolce & Gabbana and Prada before joining Valentino in 2009, where he served as fashion director for both men’s and women’s collections. His tenure at Gucci has been marked by a deep respect for the brand’s roots and an unwavering focus on quality and innovation.

Sabato De Sarno’s time at Gucci was characterized by his meticulous approach to design and his dedication to the brand’s heritage. His previous roles at Dolce & Gabbana, Prada, and Valentino have undoubtedly shaped his unique perspective on fashion. At Valentino, he oversaw the creation of both men’s and women’s collections, bringing a wealth of experience to Gucci. Under his leadership, Gucci continued to uphold its reputation for excellence in craftsmanship and design. Despite his departure, his influence on the brand’s direction and identity remains evident, setting a strong foundation for future endeavors.

New Horizons: Preparing for Future Growth

As Gucci prepares for the next phase of its evolution, the brand looks forward to unveiling its autumn/winter 2025 collection under the guidance of its in-house design studio. Francesca Bellettini, deputy CEO of Kering, underscores the importance of this transition in reinforcing Gucci’s fundamental strengths. She highlights the company’s ongoing efforts to achieve sustainable growth and reassert its leadership in the fashion industry. The search for a new creative director is underway, signaling a fresh start for the iconic brand.

The upcoming collection promises to showcase the collective talent of Gucci’s design team, ensuring continuity in the brand’s vision. Bellettini’s statement reflects confidence in the brand’s ability to adapt and innovate while staying true to its core principles. As Gucci moves forward, it aims to build on the solid groundwork laid by De Sarno and his predecessors. The brand’s commitment to sustainability and growth will guide its future strategies, positioning it for long-term success in the competitive world of high fashion. With a new era on the horizon, Gucci is poised to continue its legacy of excellence and creativity.