A British-based Greek cuisine company is gaining momentum in its expansion journey thanks to a specialized financial solution. Mikos Gyros, known for its vibrant street food roots, has leveraged an Invoice Finance facility provided by Optimum Finance to enhance its operational capabilities and fuel further growth. This strategic partnership aims to alleviate the financial burdens typically linked to scaling retail and online sales operations.

Since its inception in 2017, Mikos Gyros has evolved from a humble street food venture into a prominent player in both restaurant dining and food delivery platforms. In response to consumer demand for high-quality convenience meals, the brand ventured into retail markets last year with a range of premium Greek groceries. However, this transition required substantial working capital, especially in areas such as packaging and order processing. To meet these demands, the company embraced Optimum Finance's tailored service, which unlocks funds tied up in outstanding invoices, enabling reinvestment without resorting to conventional credit options.

Harnessing the power of liquidity, Mikos Gyros is now positioned to thrive in burgeoning markets, including the UK’s world foods sector and the thriving takeaway kebab industry. With listings on Amazon and negotiations underway with several major UK retailers, the brand is also eyeing opportunities in Europe, North America, and Australasia. The collaboration with Optimum Finance exemplifies how adaptable financial strategies can empower businesses to grow sustainably while maintaining financial health. Such partnerships highlight the importance of innovative solutions in fostering entrepreneurial success and economic vitality.