Uncover the Power of Google AI Overviews in B2B and Healthcare

B2B Technology Sector

In November, the presence of AI Overviews in the B2B technology sector surged by 32%. Keywords related to security witnessed an impressive +55% increase, followed by data with a +40% rise, development/DevOps at +42%, and infrastructure with a +38% boost. This indicates a growing emphasis on these aspects within the B2B technology domain.

As businesses in this sector strive to stay ahead, the prominence of AI Overviews and these specific keywords becomes crucial. It showcases the evolving needs and priorities of B2B technology companies in relation to AI.

Healthcare Sector

The healthcare sector also saw a notable increase of 15% in the presence of AI Overviews. What's interesting is that AI Overviews more frequently cited medical clinics and research institutions. This highlights the growing integration of AI in healthcare and the importance of these authoritative sources.

For healthcare providers and stakeholders, understanding these trends is essential. It helps them navigate the changing landscape of AI in healthcare and make informed decisions.

Why We Care

The impact of Google AI Overviews varies by industry. Since its launch in May, many industries have stabilized. However, for those in the B2B tech or healthcare sectors, it's crucial to monitor the types of content cited in AI Overviews and assess any potential traffic impacts due to recent shifts.

As Google continues to accelerate the integration of AI and search, topical authority becomes a key differentiator in 2025. Marketers have numerous opportunities to build this authority and stay relevant in the digital landscape.

Bottom Line

According to BrightEdge co-founder and executive chairman Jim Yu, "As Google speeds up the integration of AI and search, it is getting better at identifying niche experts and authorities in its AI Overviews. Topical authority will be a brand's key differentiator in the coming years. Marketers must pivot and focus on their 'Share of Conversation' as AI experiences improve across platforms."

This emphasizes the significance of staying attuned to Google AI Overviews and leveraging them for brand differentiation and growth.

The report, Google AI Overviews November-December Insights (PDF), provides detailed insights into these trends. It serves as a valuable resource for businesses and marketers looking to navigate the evolving world of AI and search.