Elevating the College Basketball Experience: GHOST Partners with the Inaugural College Basketball Crown

In a groundbreaking move, the College Basketball Crown has announced a strategic partnership with GHOST, a renowned lifestyle brand known for its innovative energy and hydration products. This collaboration promises to elevate the fan and athlete experience at the highly anticipated tournament, set to debut in 2025 in the vibrant city of Las Vegas.

Fueling the Future of Elite College Basketball

Bringing the Crown to the Entertainment Capital of the World

The College Basketball Crown, a new premier postseason tournament, is set to make its debut from March 31 to April 6, 2025, at the iconic MGM Grand Garden Arena and T-Mobile Arena in Las Vegas. This innovative event, launched by FOX Sports and AEG, will feature 16 teams from prestigious conferences, including the Big Ten, Big 12, and Big East, along with additional at-large participants. The games will be broadcast on FOX and FS1, ensuring a national audience for this groundbreaking tournament.

GHOST: The Official Energy Drink and Hydration Partner

As the tournament's first Founding Partner, GHOST has secured the exclusive designation as the Official Energy Drink and Hydration Partner of the College Basketball Crown. This strategic alliance will see GHOST's iconic branding prominently featured throughout the event, from team bench seat covers and water coolers to courtside rotational signage and logo placement on the court. GHOST's commitment to performance and its best-in-class products make it the perfect complement to the high-stakes nature of the College Basketball Crown.

Elevating the Fan and Athlete Experience

GHOST's involvement in the College Basketball Crown extends beyond just product integration. Fans can look forward to experiencing GHOST's innovative offerings throughout the tournament, including in VIP lounges and through key on-site activations. Additionally, GHOST will receive national media exposure through a commercial spot on FOX Sports channels, further amplifying its role as a driving force behind the fan and athlete experience.

Aligning with Las Vegas' Vibrant Sports Culture

Born and bred in Las Vegas, GHOST is deeply connected to the city's thriving sports culture, making this collaboration even more meaningful. The partnership builds on GHOST's existing relationship with T-Mobile Arena, where it already holds the designation of the venue's Official Energy Drink Partner. This alignment with the entertainment capital of the world further solidifies GHOST's position as an industry leader in energy and hydration, aligning its products with high-profile sports events.

A Shared Vision for the Future of College Basketball

The partnership between the College Basketball Crown and GHOST is a testament to their shared vision for the future of elite college basketball. "We're incredibly excited to be a founding partner of the College Basketball Crown," said Dan Lourenco, Co-Founder and CEO of GHOST. "Having the opportunity to partner on bringing a completely new and exciting college basketball tournament to our home city of Las Vegas and the world is a truly special thing."

Driving the Fan and Athlete Experience

As the Official Hydration Partner, GHOST will exclusively provide GHOST HYDRATION to players and staff during the games, supporting them during each critical moment of the tournament. This commitment to performance and athlete well-being is a key aspect of the partnership, ensuring that the student-athletes competing in the College Basketball Crown are fueled and hydrated to their full potential.

A Landmark Event for College Basketball

The College Basketball Crown represents a significant milestone in the world of college basketball, and GHOST's involvement as a Founding Partner is a testament to the tournament's innovative vision. "We are so appreciative of Dan and the entire GHOST team for believing in the vision of the College Basketball Crown from the very first discussion," said Nick Baker, COO of AEG Global Partnerships. "This tournament is an innovative next step for elite postseason college basketball, and we could not be more excited to see all the action tip off next year."