The 2025 Canadian International AutoShow (CIAS) in Toronto is set to welcome back major German automakers, including Mercedes-Benz, Audi, and BMW, following a period of absence. The return of these prestigious brands promises an enhanced experience for attendees, showcasing a wide range of vehicles from some of the world's leading manufacturers. Last year, the CIAS attracted over 370,000 visitors, setting a new attendance record. This year, with the addition of full displays from Mercedes-Benz, Audi, and BMW, the show aims to build on its success by offering a more comprehensive and engaging automotive exhibition.

German Giants Rejoin the Show: A Closer Look at the 2025 CIAS

In the heart of downtown Toronto, the 2025 Canadian International AutoShow is poised to make a significant comeback. After several years of reduced participation, the event will once again feature robust displays from Mercedes-Benz, Audi, and BMW. These brands have been notably absent in recent editions, with Mercedes-Benz last participating fully in 2019. Jason Campbell, General Manager of CIAS, expressed enthusiasm about the return of these key players, noting that their presence was a direct response to attendee feedback. Surveys revealed that nearly half of Mercedes owners who visited the show were considering a purchase within the next year, underscoring the importance of these brands to the audience.

This year, Mercedes-Benz will occupy a prime spot in the North Hall of the Convention Centre, featuring 11 vehicles, including the all-electric G-Wagen. Meanwhile, BMW and Audi will also present extensive displays, reflecting a strategic shift towards in-person marketing. Both companies cited the alignment of their product launches and corporate goals as reasons for rejoining the show. Notably, this year's CIAS will benefit from improved supply chains, ensuring that displayed vehicles are readily available for purchase—a stark contrast to previous years when shortages limited consumer access.

However, not all brands are returning. Honda, Volkswagen, Mazda, and Jaguar Land Rover have opted out of the 2025 show, citing revised marketing strategies and a focus on personalized customer experiences. Despite these absences, the CIAS remains committed to delivering a top-tier event, with no empty spaces on the showroom floor.

From a journalist's perspective, the return of Mercedes-Benz, Audi, and BMW signals a pivotal moment for the CIAS. It reflects a broader industry trend where traditional auto shows are regaining relevance as platforms for brand engagement and consumer interaction. The presence of these iconic brands not only enhances the visitor experience but also underscores the enduring value of face-to-face encounters in the digital age. For attendees, this year's show promises an unparalleled opportunity to explore cutting-edge automotive innovations firsthand, reaffirming the CIAS's status as a premier automotive event in North America.