An eagerly awaited automotive event is set to return to Geneva, albeit in a more modest format. From March 7 to 9, autoXpérience Genève will present approximately 200 new vehicles from 30 distinct manufacturers. This scaled-down exhibition aims to offer enthusiasts and potential buyers an opportunity to explore, compare, test drive, and purchase their next vehicle. The organizers have also planned engaging activities such as racing simulators and interactive zones for children.

According to the co-organizer of the event, this new incarnation is not a direct continuation of the traditional Geneva Motor Show. Instead, it focuses on supporting local dealerships, which have felt the impact of the show's absence over recent years. The organizers hope to attract around 10,000 visitors. Historically, the Geneva International Motor Show has been a significant fixture in the city since its inception in 1905. However, due to unforeseen circumstances like the pandemic, several editions were canceled, leading to the eventual closure of the iconic event.

The revival of the motor show, even in a smaller format, signifies the resilience of the automotive industry and the enduring interest in showcasing new models. It highlights the importance of adapting to changing times while maintaining a commitment to innovation and customer engagement. This event underscores the ongoing evolution of the automobile sector and its dedication to meeting the needs of both consumers and businesses alike.