In a bold move to enter the world of endurance racing, Genesis has launched its motorsports division, Genesis Magma Racing (GMR), aiming to compete in the prestigious Hypercar and GTP classes of both the FIA World Endurance Championship and IMSA SportsCar Championship. Despite having only a half-scale model of the GMR-001 Hypercar currently available, the team is working tirelessly to meet an ambitious timeline. With key figures like six-time Le Mans winner Jacky Ickx advising the program and experienced drivers aiding development, Genesis is setting itself up for a challenging yet promising future in motorsport.

Ambitious Timeline and Strategic Partnerships Drive Genesis’ Racing Ambitions

In the heart of the automotive industry's competitive landscape, Genesis has embarked on an exciting journey with its newly formed motorsports division, Genesis Magma Racing (GMR). The company announced plans to field the GMR-001 Hypercar, designed to compete in the top-tier Hypercar and GTP classes of the FIA World Endurance Championship and IMSA SportsCar Championship. Genesis aims to have the vehicle ready for the 2026 season of the World Endurance Championship, culminating in the iconic 24 Hours of Le Mans race, followed by an entry into the SportsCar Championship in 2027.

The project faces a tight schedule, with just 18 months until the Le Mans race, which typically takes place in June. Currently, the GMR-001 Hypercar exists as a half-scale model, unveiled earlier this month. However, thanks to LMDh regulations that mandate the use of chassis from approved suppliers, Genesis has chosen a reliable chassis from Oreca, the same one used by Acura and Alpine. This decision provides a significant advantage, given Acura's recent successes in the SportsCar Championship.

To expedite development, the team principal, Cyril Abiteboul, revealed that Genesis will adopt a unique approach to the powertrain. Instead of developing a new engine from scratch, the team will combine two inline-4 engines from Hyundai’s successful World Rally Championship program to create a V-8 configuration. This innovative solution aims to balance speed and efficiency while adhering to strict timelines.

Despite the aggressive schedule, Genesis remains committed to building the program independently, eschewing partnerships with established racing teams. Toyota stands as the sole precedent for success without such alliances in the current era of endurance racing. To ensure the car's performance, Genesis has enlisted the expertise of seasoned drivers André Lotterer and Pipo Derani, along with the legendary Jacky Ickx, who brings unparalleled experience from his six Le Mans victories. The first track tests are scheduled for mid-2025.

Additionally, Genesis has partnered with French racing team IDEC Sport to establish a driver development program, starting next year with an LMP2 entry in the European Le Mans Series. Promising talents like Logan Sargeant, Jamie Chadwick, and Mathys Jaubert will participate in this initiative, ensuring a steady pipeline of skilled drivers for the future.

From a journalist's perspective, Genesis' entry into high-stakes endurance racing underscores the brand's commitment to innovation and ambition. By leveraging strategic partnerships and embracing unconventional methods, Genesis is positioning itself not just as a competitor but as a trailblazer in the motorsport world. The coming years will undoubtedly be crucial in determining whether this ambitious venture can translate into tangible success on the racetrack.