Genesis, the renowned Korean luxury marque, is making a bold move in the world of auto racing. With the launch of the new Genesis Magma Racing team, the brand is gearing up to make a significant impact on the 24 Hours of Le Mans in 2026. By focusing on endurance racing first, like other high-end marques such as Cadillac and Lamborghini, Genesis is demonstrating its commitment to pushing the boundaries of performance.

Unleashing the Spirit of Hyperspeed in Motorsport

Genesis Magma Racing: A New Force in Endurance Racing

Genesis Magma Racing's GMR-001 hypercar is set to be a game-changer. The all-new vehicle, designed to compete in the Le Mans Daytona h (LMDh) category, features a unique bubble cockpit, giant fenders, and an imposing rear wing. While technical details are being kept under wraps for now, class rules mandate a hybrid system and an output of around 670 hp. According to Car and Driver, a turbocharged V-8 will power the vehicle's powertrain. As we approach the 2026 debut, more details are expected to emerge, fueling the excitement among racing enthusiasts.This new team, overseen by Cyril Abiteboul, plans to field two hypercars in both the FIA World Endurance Championship (WEC) and the IMSA (International Motorsports Association (IMSA) series. The lineup of drivers includes current champion André Lotterer and Luis “Pipo” Derani, who will play a crucial role in the GMR-001's development. Their expertise and experience will undoubtedly contribute to the success of the team.The establishment of Genesis Magma Racing is not only a testament to Genesis' seriousness about upping its performance credentials but also a sign of its ambition to establish a strong presence in the motorsports arena. Earlier this year, the brand announced the Magma sub-brand, which will build sportier versions of its cars and SUVs. The first vehicle from this line, an over-the-top G80 variant with a wide-body kit and a specially tuned powertrain making over 400 hp, has already been unveiled. Another special edition based on the GV60 EV is also in the works, further expanding Genesis' performance offerings.Genesis's chief creative officer, Luc Donckerwolke, emphasized the importance of motorsport in bringing the spirit of hyperspeed to life. "As we look to push the boundaries of our brand, motorsport allows us to bring the spirit of hyperspeed—which drives how we create and innovate—in a way that aligns perfectly with our core values: Audacious, Progressive, and Distinctly Korean," he said. This statement highlights Genesis' vision and values, and how motorsport serves as a powerful platform for them to showcase their brand.In conclusion, Genesis's entry into motorsports with the Genesis Magma Racing team and the GMR-001 hypercar is a significant development. It represents the brand's determination to compete at the highest level and to continue pushing the boundaries of performance. With a talented team and a lineup of exciting vehicles, Genesis is poised to make its mark in the world of auto racing.