Genesis Embraces Electric Future: A Bold Leap in the UK Market

Jan 28, 2025 at 8:54 PM
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In a strategic move that signals a significant shift in automotive trends, Genesis is set to phase out all gasoline and diesel-powered vehicles from its UK lineup. By 2025, the luxury brand will exclusively offer electric vehicles (EVs) and hybrids, positioning itself as a leader in sustainable mobility. This decision underscores Genesis's commitment to innovation and environmental responsibility, aligning with global efforts to reduce carbon emissions.

Discover How Genesis is Revolutionizing Luxury Mobility with Electrification

Pioneering the Transition to Electrified Vehicles

Genesis's journey towards becoming a fully electrified brand began when it launched its first vehicle in the UK in 2021. Since then, the company has been steadfast in its mission to transform the automotive landscape. The initial plan was to introduce only fully electric models by 2025, but recent updates indicate that hybrid options will also join the lineup. This flexibility allows Genesis to cater to a broader range of customer preferences while maintaining its focus on sustainability.The introduction of new EVs and hybrids represents a pivotal moment for Genesis. The brand has already made substantial progress with its current offerings, including the GV60, the Electrified G80 sedan, and the Electrified GV70 SUV. These models have undergone significant enhancements, boasting revamped interiors, extended driving ranges, added features, and refined styling. The improvements not only elevate the driving experience but also underscore Genesis's dedication to delivering cutting-edge technology and design.

A Comprehensive Lineup of Electrified Models

As Genesis prepares to bid farewell to its gas and diesel-powered vehicles, the spotlight shifts to its expanding lineup of electric and hybrid models. The GV60, G70 Shooting Brake, GV70, and GV80 are among the last remaining combustion engine vehicles. Once these models are sold, the UK market will witness an exclusive focus on EVs. This transition marks a monumental shift in the automotive industry, reflecting the growing demand for cleaner transportation solutions.Looking ahead, Genesis plans to introduce several new all-electric models, including the high-performance GGV60 Magma. This model promises to redefine what's possible in the realm of luxury performance EVs. Additionally, the brand anticipates enhancing its lineup with hybrid technology, potentially leveraging innovations from Hyundai, its parent company. The GV70 and G80 are likely candidates for hybrid variants, further diversifying the brand's offerings.

Electric Dominance: A Key to Success

Electric vehicles have become the cornerstone of Genesis's success in the UK market. Last year, EVs accounted for approximately 80% of the brand's sales, solidifying its position as a leader in sustainable luxury mobility. The GV60, built on Hyundai's E-GMP platform, emerged as the top-selling model, followed closely by the Electrified GV70 and Electrified G80. This impressive performance highlights the growing consumer preference for environmentally friendly vehicles.The success of Genesis's EVs can be attributed to their innovative features and superior performance. The brand continues to invest in research and development to ensure that each new model surpasses expectations. As Genesis expands beyond the UK into other European markets, including Germany and Switzerland, it remains committed to tailoring its products to meet the unique needs of European customers. This localized approach ensures that every vehicle offers the perfect blend of luxury, performance, and sustainability.

Hybrid Horizons: Expanding the Electrified Range

While the immediate future of Genesis in the UK revolves around electric vehicles, the brand has not overlooked the potential of hybrid technology. Hybrids are expected to make their debut in 2027, adding another dimension to the brand's electrified lineup. The GV70 and G80 are prime candidates for hybrid variants, which could integrate advanced plug-in hybrid systems developed by Hyundai.This expansion into hybrid territory demonstrates Genesis's willingness to adapt and innovate. By offering both EVs and hybrids, the brand aims to provide customers with a comprehensive range of eco-friendly options. The introduction of hybrid models will likely appeal to those seeking a balance between traditional driving experiences and modern sustainability. Genesis's commitment to hybrid technology reflects its long-term vision for a greener future, where luxury and environmental responsibility go hand in hand.