In MIDiA Research's highly anticipated report, a significant finding emerges - gamers are devoting more of their time to watching videos on platforms like Twitch and YouTube rather than engaging in actual game play. This revelation is detailed within the report, which highlights an 'untapped potential' for game publishers. It suggests that there is an opportunity to bring video content from within their ecosystems to third-party platforms such as Twitch and YouTube. The data shows that gamers now spend an average of 8.5 hours per week watching videos, compared to 7.4 hours gaming. While there are numerous games available for play, it isn't astonishing that a large number of people choose to watch games instead. This could be due to watching streamers play their beloved games or witnessing them tackle horror games, thereby avoiding the actual experience themselves. Clearly, video content holds a slightly greater popularity among gamers.

Uncover the Shift in Gamers' Time - From Gaming to Video Watching

Gamers' Video Watching Habits

1: In the report, it is clearly stated that 24% of console and PC players watch game-related videos at least monthly. Moreover, an astonishing 48% of in-game buyers have a similar habit. This indicates a significant portion of the gaming community is inclined towards video content. It also shows that those who view content often tend to be high-spending gamers, especially when it comes to microtransactions. This presents an open market for in-game video platforms to establish a direct connection with the highest-value fans. 2: The data further emphasizes the trend, highlighting the importance of video content in the gaming world. It showcases how gamers are increasingly drawn to watching rather than playing, and how this behavior can have a significant impact on the gaming industry.

In-Game Video Platforms and Revenue Streams

1: For many popular games, it might be a challenge to implement in-game video content. However, eSports emerges as a great avenue. Considering the frequent events within eSports and fighting games, it provides an ideal opportunity to bring video content inside games. By doing so, publishers can unlock new revenue streams. In today's gaming market, where growth is stagnating and competition is at an all-time high, this is a crucial aspect. 2: When third-party video platforms exist, publishers often struggle to drive growth. But by reclaiming video engagement within their games, they have the potential to unlock new revenue streams like advertising. This not only benefits the publishers but also enhances the gaming experience for the players.

Impact on the Game Market

1: The shift in gamers' time from gaming to video watching has significant implications for the game market. At a time when growth is stagnating and competition is fierce across all genres, this trend could potentially revolutionize the industry. It means that publishers need to rethink their strategies and consider in-game video as more than just a marketing tool. 2: Especially for those in areas facing economic crises, gamers have to make careful choices about which games to purchase. This shift in behavior further emphasizes the need for publishers to explore new revenue sources through in-game video. It is a crucial step in adapting to the changing landscape of the gaming industry.