The Wegmans East Avenue Grocery Run, a beloved annual event, is gearing up to make a significant impact on the Rochester community. This 15th edition of the fundraiser aims to support local food pantries and hot meal programs, addressing the pressing issue of food insecurity that has only intensified in recent years.

Empowering the Community, One Step at a Time

Tackling Food Insecurity Head-On

The Wegmans East Avenue Grocery Run is more than just a race; it's a rallying cry for the community to come together and make a tangible difference in the lives of those struggling with food insecurity. As Rev. Ted Pullano of the Third Presbyterian Church, one of the event's founding organizations, aptly states, "We've seen the hunger rise in the Rochester area over the last 10 or 15 years. And so we're trying to figure out how we can fund it best, and one of the ways we decided to do it is to do a race."The event's organizers have recognized the growing need for support and have devised a creative solution to address it. By harnessing the power of a community-driven race, they have found a way to not only raise funds but also raise awareness about the issue of food insecurity. The race's proceeds will be distributed to 35 local food pantries and Foodlink, ensuring that the impact of the event reaches far and wide.

A Multifaceted Approach to Giving Back

The Wegmans East Avenue Grocery Run is more than just a fundraiser; it's a holistic approach to supporting the community. In addition to the 5K and 10K races, the event also features a 1K race, catering to runners of all abilities and ages. This inclusive approach ensures that everyone can participate and contribute to the cause.But the event's impact extends beyond the race itself. Organizer Ellen Rye emphasizes the importance of the race's after-party, which is catered by two dozen local restaurants. "It's just our way of saying thank you to our runners who come out and support food pantries," she explains. This gesture not only celebrates the participants' efforts but also showcases the community's commitment to supporting one another.

A Tradition of Giving

The Wegmans East Avenue Grocery Run has a rich history of making a difference in the Rochester community. Since its inception, the annual races have raised an impressive $570,000, which has been distributed to the participating food pantries. Last year alone, the event raised over $66,500, a testament to the community's unwavering support.As the 15th edition of the Wegmans East Avenue Grocery Run approaches, the organizers are optimistic about the event's continued success. With over 1,500 people already registered, the race is poised to surpass previous years' achievements. "Your registration fee for the event will go directly to a food pantry," Rye assures, "So you can always feel good about it. You're coming out and getting fit and fighting hunger at the same time."

A Scenic and Festive Experience

The Wegmans East Avenue Grocery Run offers more than just a chance to support a worthy cause; it also provides a unique and enjoyable experience for participants. The race's fast and flat course allows runners to take in the sights of downtown Rochester, creating a scenic and memorable journey.But the event's appeal extends beyond the race itself. Runners can look forward to the race's signature after-party, where they can refuel and celebrate their accomplishments. "It's just our way of saying thank you to our runners who come out and support food pantries," Rye explains, highlighting the event's commitment to fostering a sense of community and camaraderie.Whether you're a seasoned runner or a newcomer to the sport, the Wegmans East Avenue Grocery Run offers an opportunity to make a tangible difference in the lives of those facing food insecurity. By lacing up and crossing the finish line, participants can take pride in their contribution to a cause that extends far beyond the race itself.