During the pre-event of the Detroit Auto Show, Ford Motor Company showcased an impressive array of new models and special editions. The event featured a blend of innovative features, off-road capabilities, and tributes to racing heritage. Notably, the company leveraged its partnership with the Detroit Lions, integrating references to the team throughout the presentation. Key highlights included the unveiling of the Maverick Lobo, Bronco Sport Sasquatch trim, and Mustang GTD, among others. The event concluded with a heartfelt address by CEO Jim Farley, who acknowledged first responders and Ford employees.

Introducing New Models and Special Editions

The pre-event of the Detroit Auto Show was marked by the introduction of several new vehicles from Ford. The lineup expansion included the Ford Maverick Lobo, a new addition to the popular compact pickup series, as well as the Bronco Sport Sasquatch, designed for enhanced off-road performance. Additionally, the company unveiled the limited-edition Detroit Lions Special Edition Powerboost Hybrid F-150, celebrating the city's football team. The Expedition Tremor also made its debut, showcasing advanced off-road capabilities.

At the heart of the event were the unveilings of the Ford Ranger Raptor, which has recently triumphed in Baja off-road races, and the Mustang GTD, a racing edition that achieved a sub-7-minute lap time at Germany’s Nurburgring. This feat marks a significant milestone for American brands. Furthermore, Ford provided a sneak peek at the Mustang RTR, a drift-focused version developed in collaboration with RTR Vehicles. These introductions underscored Ford's commitment to innovation and performance across various vehicle segments.

Celebrating Partnerships and Community Engagement

Beyond the vehicle unveilings, the event highlighted Ford's strong ties with the community. A notable feature was the presence of Detroit Lions’ star quarterback Jared Goff, whose appearances added a local flavor to the proceedings. The company drew parallels between its products and the Detroit Lions, emphasizing shared values of strength and resilience. Goff’s involvement extended beyond mere appearances, as he was integral to the unveiling of the Detroit Lions Special Edition Powerboost Hybrid F-150.

In his closing remarks, Ford CEO Jim Farley took a moment to recognize the efforts of first responders during the Los Angeles wildfires. He also acknowledged the contributions of Ford employees from local plants such as Rouge, Michigan Assembly, and Flat Rock. Farley’s speech reinforced the company's dedication to both its workforce and the broader community. The event set the stage for the official opening of the Detroit Auto Show, which promises more exciting reveals and activities in the days ahead.