In a remarkable turn of events, 17-year-old flag football sensation Ki’Lolo Westerlund found herself at the center of an NFL Flag 50 commercial that aired during Super Bowl LIX. While she was physically present at the game in New Orleans, her digital self took the world by storm as part of a powerful campaign promoting girls' flag football. The commercial featured Westerlund portraying a high school athlete from 1985, defying doubters and showcasing her exceptional skills on the gridiron. This pivotal moment not only highlighted her talent but also underscored the growing importance of flag football in the sports landscape.

The journey of Ki’Lolo Westerlund is nothing short of inspiring. A standout player at Liberty High School in Las Vegas, Westerlund has been instrumental in elevating the sport of flag football. Her achievements include leading the U.S. Girls’ Junior National Team to gold medals in the 15U and 17U categories at USA Football’s Junior International Cup from 2022 to 2024. In addition to these accolades, she became the first recipient of a Division I flag football scholarship, set to join Alabama State this fall. Her selection for the prestigious honor was no surprise, given her outstanding performance and leadership qualities.

Westerlund's path to prominence began during the pandemic when she joined a youth flag football club in Las Vegas. Initially struggling, she quickly improved and started playing against boys' teams. Despite facing ridicule, she persevered, eventually leading her team to better performances and fostering a love for the game. Her involvement in promoting flag football locally and nationally helped pave the way for greater acceptance and recognition of the sport. Nevada's early adoption of flag football as a varsity sport in 2016 allowed Westerlund to thrive, culminating in her participation in the national team tryouts held in 2021.

Beyond her athletic prowess, Westerlund's personality shines through. Her infectious energy and leadership have made her a role model for young athletes. Coach Jennifer Constuble of Alabama State attests to her impact, noting how Westerlund effortlessly blended with new teammates and uplifted everyone around her. Her commitment to the sport extends beyond personal success; she aims to inspire others and contribute to the growth of flag football. As she prepares for college, Westerlund remains dedicated to her goals, including competing in the 2028 Olympics and potentially coaching or playing professionally.

As flag football gains momentum, with over 100 countries now participating and significant increases in youth participation, Westerlund stands at the forefront of this movement. Her story exemplifies the potential for girls' flag football to become a sanctioned varsity sport in all 50 states. With her sights set on future challenges, including the upcoming U.S. Women’s National Team trials and international competitions, Westerlund continues to make waves in the sporting world. Her dedication and passion promise to open doors for countless young women aspiring to follow in her footsteps.