There’s a certain aspect to kickstands that’s quite intriguing. They have the ability to flip up and down with equal ease. They serve as a temporary yet essential support – there when needed and quickly retracted when it’s time to move on. Colorado coach Deion Sanders recently shared his thoughts on this, stating, “You know what a kickstand is? That means I’m resting. We ain’t going nowhere. We’re about to get comfortable.”
The Power of Prime Beyond the Field
When we think about Deion Sanders, it’s not just about where he coaches football in 2025 – whether it’s at Colorado, a college football powerhouse, or with the NFL’s Dallas Cowboys. What truly matters is what he does and how he makes an impact. Deion is the ultimate Man in the Arena, and it’s time for him to dare greatly, as Teddy Roosevelt would say.He has already shown his coaching prowess at the FBS level. When he arrived at Championship Subdivision school Jackson State two years ago, it was a mess both on and off the field. But with his Prime brand and bravado, he transformed everything – from the locker room to the practice field, weight room, and stadium. At one point, Jackson State had sponsorship deals with major brands like Under Armour, Pepsi, American Airlines, and Proctor and Gamble. He won two Southwest Athletic Conference championships there before moving on to downtrodden Colorado. In just two years at Colorado, he’s two wins away from playing for a spot in the College Football Playoff, defying the doubters.This is more than just about Deion as a coach. It’s about Prime, the hope agent. No matter where he coaches in 2025, the impact he has on the game – on and off the field – is what truly counts. If Colorado reaches the CFP, his presence will be even more prominent on the sport’s biggest stage. It’s an opportunity for him to create an advertising bonanza.Prime, the hope agent, can’t afford to waste this moment. Whether he returns to Colorado or takes the kickstand and heads to the NFL, he has the potential to make a significant difference. He’s too far into this coaching journey to not take risks and make a lasting impact.Matt Hayes is the senior national college football writer for USA TODAY Sports Network. Follow him on X at @MattHayesCFB.