Unleashing the Power of Student-Athlete Partnerships: ZIPS Car Wash's Innovative NIL ApproachPlano, TX – (August 27, 2024) – ZIPS Car Wash, the largest privately held car wash operator nationwide, is expanding its partnerships with leading universities and unveiling 18 new student-athletes to be featured in the third season of its acclaimed "Car Wash Convos" series. This innovative approach to NIL (Name, Image, and Likeness) continues to engage fans and build brand affinity for ZIPS across the country.

Revolutionizing the Student-Athlete Experience through Authentic Storytelling

Expanding Partnerships with Premier Universities

ZIPS Car Wash is proud to announce the expansion of its relationships with The University of Oklahoma, The University of Tulsa, and Wake Forest University, further solidifying its commitment to supporting college athletics. Additionally, the company has forged a new partnership with the University of Illinois, leveraging its Chicago-based sister brand, Jet Brite Car Wash, to bring this exciting collaboration to life.

Introducing the Roster of Season 3 "Car Wash Convos" Participants

Unveiled today, ZIPS is set to feature 18 new student-athletes from the universities of Arkansas, Georgia, Memphis, North Carolina, Tennessee, and Texas in the third season of "Car Wash Convos." This innovative series, produced in partnership with Learfield Studios and Opendorse, invites fans to contribute questions and engage with their favorite athletes in a unique, behind-the-scenes setting – the car wash.

Fostering Fan Engagement and Building Brand Affinity

"Car Wash Convos" has proven to be a highly successful and engaging approach to NIL, with Season 1 garnering over 2 million video views and Season 2 boasting an impressive 13 million views across 22 episodes. The series features student-athletes being interviewed by hosts with strong ties to their respective universities and athletics departments, creating an authentic and relatable experience for fans.

Elevating the Student-Athlete Voice and Enhancing the Fan Experience

RJ Davis, former UNC Men's Basketball Point Guard and a featured student-athlete from Season 2 of "Car Wash Convos," praised the series for its engaging format and the opportunities it provides for student-athletes. "Car Wash Convos is such an engaging approach to NIL and it's not only fun to watch, but the quality of the series is a great representation of the ZIPS brand and helps student-athletes build engagement on their own social channels," said Davis.

Expanding the Reach and Impact of ZIPS Car Wash's Partnerships

In addition to the "Car Wash Convos" series, ZIPS is enhancing its in-game promotions and adding benefits to its new mobile app to further engage with its school partnerships and create an even more enjoyable experience for fans. The company's continued sponsorship agreement with Learfield, the leading media and technology company powering college athletics, ensures that ZIPS's presence and impact will be felt across the SEC, Big 12, ACC, and AAC conferences.

Delivering Authentic and Engaging Content in the NIL Space

"As we enter Season 3 of Car Wash Convos, we are excited to highlight the stories of 18 new student-athletes in a fresh format," said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. "This year, we're including fan-driven Q&A segments, offering an even deeper look into the lives and personalities of these athletes and strengthening connections with fans and their communities."

Cementing ZIPS Car Wash's Commitment to the Student-Athlete Experience

"We're proud to partner with Learfield for our third year and to invest in the schools that are so dearly loved by many of our customers," said Rebecca Latacz, Chief Marketing Officer at ZIPS Car Wash. "Through Learfield Studios, we're bringing authentic content to the NIL space that is both fun to watch and creates a brand affinity as student-athletes are interviewed during a car wash at our local ZIPS."ZIPS Car Wash's continued support and innovation in the NIL space, combined with its expanding university partnerships, demonstrate the company's unwavering commitment to enhancing the student-athlete experience and fostering deep connections with fans across the country.