Rivian and Apple Unveil Groundbreaking In-Car Audio Experience

In a landmark collaboration, electric vehicle manufacturer Rivian and tech giant Apple have joined forces to revolutionize the in-car audio experience. Rivian owners can now enjoy the full power of Apple Music's expansive catalog, including the immersive Spatial Audio and Dolby Atmos technologies, through a seamless over-the-air software update.

Elevating the Driving Experience with Unparalleled Sound

Unlocking the Power of Apple Music

Rivian's partnership with Apple Music promises to transform the way drivers and passengers experience music on the road. With the latest software update, Rivian owners can now access the streaming service's vast library of over 100 million songs, including a growing collection of tracks optimized for Spatial Audio and Dolby Atmos. This integration allows users to connect their smartphones to their Rivian R1T trucks or R1S SUVs and immerse themselves in a truly captivating audio experience.The integration of Apple Music's advanced audio technologies is a game-changer for Rivian owners. Spatial Audio, a revolutionary feature that creates a three-dimensional soundscape, and Dolby Atmos, which amplifies the surround sound experience, work in tandem to transport listeners into the heart of the music. With more than 90% of Apple Music users already enjoying Spatial Audio, and the number of Spatial Audio-enabled tracks quadrupling in the last two years, Rivian owners are poised to be at the forefront of in-car audio innovation.

Elevating the Listening Experience

The collaboration between Rivian and Apple Music goes beyond just providing access to a vast music library. It also leverages the advanced audio capabilities of Rivian's premium in-vehicle sound systems, particularly the Rivian Premium Audio upgrade, which boasts an 18-speaker, 960-watt surround sound setup. This seamless integration ensures that Rivian owners can fully immerse themselves in the rich, enveloping soundscapes of Spatial Audio and Dolby Atmos, transforming their vehicles into personal concert halls."What's exciting about this is not only that we have native integration with Rivian using their platform, but we will also have Spatial Audio integration," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "It's a premium car with premium sound. We have a premium music service."

Expanding the In-Car Entertainment Ecosystem

The integration of Apple Music is just one aspect of Rivian's comprehensive in-car entertainment ecosystem. Rivian's Connect+ technology, available for a monthly or annual subscription, further enhances the driving experience by enabling in-vehicle hotspotting, satellite imagery, Alexa-powered voice commands, and the ability to stream music from a variety of popular apps, including Spotify and Tidal."Both companies absolutely wanted to launch to the world the best possible entertainment experience in the car," said Wassym Bensaid, Rivian's Chief Software Officer. "With a deep catalog and library, and then the Spatial Audio experience ... the depth of the experience that we now get with Dolby Atmos, this really makes your car the best possible theater to enjoy the entertainment and enjoy the audio streaming experience."

Seamless Over-the-Air Updates

The integration of Apple Music into Rivian vehicles is made possible through an over-the-air software update, ensuring that all first-generation Rivian models can access the new features. Second-generation Rivian vehicles equipped with the Rivian Premium Audio system are also eligible for the update, further expanding the reach of this groundbreaking collaboration.The seamless integration of Apple Music, coupled with Rivian's comprehensive in-car entertainment ecosystem, represents a significant step forward in the evolution of the driving experience. By combining the power of premium audio technology with the vast musical resources of Apple Music, Rivian and Apple have created a truly immersive and personalized in-car entertainment experience that sets a new standard for the industry.