Jil Sander has ventured into the luxurious realm of high-end perfumery, unveiling a collection of six unisex fragrances under the title Olfactory Series 1. This exclusive series, developed by Coty in collaboration with the fashion house, is initially available at select boutiques. The brand emphasizes minimalist formulas featuring natural ingredients and innovative alcohol from carbon recycling. The fragrances were crafted by five renowned perfumers under the guidance of Creative Directors Lucie and Luke Meier. Additionally, the bottle design, created by Formafantasma, showcases an artisanal approach with unique, non-symmetrical shapes and subtle imperfections. Jil Sander renewed its licensing agreement with Coty in 2023 to focus on ultra-premium perfumes, aiming to enhance its global distribution network.

Pioneering Minimalist Fragrance Formulas

The launch of Olfactory Series 1 marks a significant milestone for Jil Sander as it enters the world of high-end perfumery. Each fragrance in this collection embodies a minimalist philosophy, focusing on three key natural ingredients complemented by synthetic aldehydes, alcohol, and water. Coty’s commitment to sustainability is evident through the use of alcohol derived from carbon recycling, blended with traditional alcohol in varying proportions. This innovative approach not only enhances the fragrance quality but also aligns with the brand's environmental consciousness. The result is a series that offers a refined olfactory experience while adhering to sustainable practices.

The creation of these fragrances was guided by the vision of Creative Directors Lucie and Luke Meier, who collaborated with five talented perfumers. These perfumers, both emerging and established, brought their unique perspectives to develop scents that resonate with contemporary sensibilities. Each fragrance in Olfactory Series 1 is designed to evoke distinct emotions and memories, making them versatile and appealing to a wide audience. The minimalist formula ensures that each scent remains pure and true to its essence, offering a sophisticated and understated aroma that can be enjoyed by all genders.

Innovative Bottle Design Reflects Artisanal Craftsmanship

The packaging of Olfactory Series 1 is as thoughtfully designed as the fragrances themselves. The bottles, crafted by the Milan and Rotterdam-based studio Formafantasma, embody an artisanal approach within an industrial process. Each bottle features an organic, non-symmetrical shape, breaking away from conventional glassmaking norms. This design choice adds a unique touch to each piece, ensuring no two bottles are identical. The subtle imperfections in the glass further enhance the individuality of each fragrance, reflecting the personal connection users will form with their chosen scent.

Formafantasma’s design philosophy aimed to merge craftsmanship with modern aesthetics, resulting in a bottle that feels both timeless and contemporary. The irregularities in the glass create a tactile experience, inviting users to explore the texture and form of the bottle. This attention to detail extends beyond aesthetics, as the design reflects the brand's commitment to innovation and quality. By pushing the boundaries of traditional glassmaking, Jil Sander has created a product that stands out in the competitive world of luxury perfumery. The bottle serves as a canvas for the fragrances, enhancing the overall sensory experience and reinforcing the brand's dedication to excellence.