Mars Food & Nutrition UK has announced a significant expansion of its ready meals range, introducing 27 new products under the well-loved brands Ben’s Original and Dolmio. This extensive addition aims to cater to diverse tastes and lifestyles by offering globally inspired dishes that are both convenient and nutritious. The launch includes innovative offerings like noodle pouches from Ben’s Original and single-serve pasta dishes from Dolmio, reflecting the company's commitment to providing quality meals that fit into modern, fast-paced living. General Manager Nick Reade emphasized the importance of convenience without compromising on nutrition, highlighting the brand's focus on ingredients free from artificial additives.

The new lineup features an array of international flavors designed to bring global cuisine into British homes. Ben’s Original introduces its first-ever noodle products under the Street Food line, featuring six distinct styles such as Chow Mein, Teriyaki, Thai stir-fry, Korean BBQ, Singaporean, and Spicy Indonesian. These quick-cooking noodle pouches promise a taste adventure in just two minutes. Meanwhile, Dolmio is enhancing its portfolio with the Feasts and Classics ranges, which include creamy pasta dishes tailored for individual servings and all-in-one pasta meals showcasing signature sauces. Options like spicy chorizo fusilli, cheesy mac and cheese, garlic chicken rigatoni, meatball fusilli, carbonara fusilli, prosciutto tortellini, and Bolognese rigatoni offer variety for different meal occasions.

Nick Reade, General Manager of Mars Food & Nutrition UK, highlighted the strategic importance of this expansion. He noted that consumers today seek meals that align with their busy schedules while still delivering on flavor and nutrition. By launching these products, Mars aims to tap into the growing demand for convenient yet wholesome food choices. Reade also stressed the brand's dedication to nutritional integrity, ensuring that none of the new items fall under the HFSS (High in Fat, Sugar, and Salt) category and using only natural ingredients. Furthermore, the company has prioritized incorporating essential nutrients such as protein, fiber, and vegetables into each dish.

Looking ahead, Mars Food & Nutrition UK plans to continue reshaping the ready meals market over the next two years with additional product innovations. The current launches are already available at leading retailers like Sainsbury’s, Iceland, and Morrisons, with broader distribution expected soon. Through these efforts, Mars seeks to redefine the ambient ready meals category, offering shoppers an ever-expanding selection of high-quality, convenient meal options that meet their evolving needs.