In the heart of Shelby, a grassroots initiative called the Broad River Community Market has been making waves since its inception last fall. Founded by Dylan Emory and Megan Murphy, this community-driven project aims to provide fresh produce and groceries to those in need. Since October, hundreds of pounds of food have been distributed weekly, and plans are underway to expand their reach to over 4,000 local households. The market’s dedication is unwavering, with volunteers gathering every Monday at Jefferson Park, regardless of weather conditions, to hand out essentials like lettuce, kale, collard greens, and warm blankets. This effort has fostered strong community bonds and continues to grow, thanks to fundraising efforts and partnerships with local farms.

The vision for the Broad River Community Market was born from a simple yet powerful belief—that everyone should have access to fresh, nutritious food. Last fall, Dylan Emory and Megan Murphy turned this belief into action by launching the market in Shelby. Since then, they have consistently provided fresh produce and groceries to anyone who needs it. A significant milestone was reached in December when a fundraising dinner at Newgrass Brewing Co. helped secure a plot of land at Old North Farm. This new space will allow the market to cultivate its own crops, complementing the produce purchased from local farmers. The leased plot measures 25 by 100 feet, and as soon as spring arrives, they plan to begin planting essential crops that are familiar and beneficial to the community.

The market’s location at Jefferson Park has proven to be ideal. Situated at 801 Jefferson St., this site serves as a central hub for community activities. The church next door frequently hosts events, and the park itself is a gathering place for residents. Emory notes that the market’s presence there has not only provided food but also built meaningful relationships within the community. Regular visitors include individuals from nearby shelters and locals who walk from surrounding areas. “It’s always exciting to see them week after week,” Emory remarked, highlighting the joy of watching these connections grow. The market’s success has been bolstered by a network of dedicated volunteers, including friends and family members, who have stepped up to support the cause.

Looking ahead, the Broad River Community Market aims to expand its reach beyond Shelby. With plans to target food deserts, especially in rural areas where transportation can be a barrier, the market hopes to bring fresh food to even more underserved communities. Emory emphasized the importance of growing foundational crops that people are familiar with, ensuring that the produce resonates with those who receive it. The market’s website, social media platforms, and fundraising efforts continue to play a crucial role in spreading awareness and securing resources for this vital mission. As the market grows, so too does its impact on the lives of countless families in Cleveland County.

As the Broad River Community Market looks toward the future, its commitment to providing fresh food remains steadfast. The expansion plans, including the cultivation of their own crops and the establishment of additional markets in food deserts, underscore the organization’s dedication to addressing food insecurity. Through the hard work of volunteers and the generosity of donors, this initiative continues to thrive, bringing hope and nourishment to those who need it most. Each week, the market not only distributes food but also strengthens the fabric of the community, creating lasting connections and improving the quality of life for many.