The future looks bright for Austin Dillon and the No. 3 Richard Childress Racing (RCR) team as they announced a significant sponsorship deal on Friday. Bass Pro Shops, a long-standing partner, has teamed up with Winchester to become the primary sponsors for 17 races in the 2025 NASCAR Cup Series. This collaboration promises to bring renewed energy and support to the team.

Winchester's entry into the partnership marks a new chapter for the No. 3 team. The renowned ammunition brand is eager to connect more deeply with NASCAR fans while promoting its rich heritage in conservation and outdoor activities. Johnny Morris, founder of Bass Pro Shops and a celebrated conservationist, expressed pride in joining forces with Winchester to honor America's sportsmen and women. Richard Childress, CEO of RCR, echoed similar sentiments, emphasizing the importance of spreading the message of conservation to ensure future generations can enjoy the great outdoors.

Austin Dillon, who secured his fifth career win in the 2024 season, is particularly grateful for the enduring support from Bass Pro Shops. He fondly recalls learning hunting and fishing from his grandfather at a young age and now aims to pass these values to his own family. Despite recent challenges that saw him finish outside the top 20 in the championship standings, Dillon remains optimistic about the upcoming season. With RCR making substantial changes to its competition department this offseason, there is hope that the team will regain its competitive edge and return to Playoff contention in 2025.

The partnership between Bass Pro Shops, Winchester, and RCR underscores the shared commitment to preserving and celebrating American traditions. It also highlights the positive impact that strong collaborations can have on both sports and conservation efforts. Together, these organizations are not only enhancing the NASCAR experience but also ensuring that the values of conservation and outdoor recreation continue to thrive for future generations.