In an innovative move, Continental Wine & Food has introduced a unique cream liqueur brand named Lacey’s Vodkashake to the British market. This new offering comes in two delightful flavors—banana and strawberry—and is designed to cater to a wide audience, including those with dietary restrictions. The product's launch marks a significant shift in the beverage industry towards more inclusive and versatile drink options. With its creamy texture and natural fruit flavors, Lacey’s Vodkashake promises to redefine how people enjoy liqueurs throughout the year, not just during festive seasons.

A Fresh Twist on Traditional Cream Liqueurs

In the heart of the bustling UK market, Continental Wine & Food has unveiled Lacey’s Vodkashake, a 15% ABV cream liqueur that combines vodka with natural fruit flavors and a rich, creamy base. This innovative beverage is available in two mouthwatering variants: banana and strawberry. What sets Lacey’s Vodkashake apart is its commitment to inclusivity; it is naturally vegan-friendly, gluten-free, and free from common allergens. The timing of this launch couldn’t be better as consumer preferences are evolving, with many seeking sweeter alternatives to traditional drinks. The marketing manager at Continental Wine & Food, Amy Giacobbi, highlighted the growing trend of creamy cocktails becoming popular year-round, noting that ice cream cocktails and chilled shots are now favored by many. Additionally, she pointed out that Lacey’s Vodkashake caters to the 10% of UK adults who are lactose intolerant and those following a plant-based lifestyle. Available at B&M stores for £12 per 70cl bottle, Lacey’s Vodkashake is set to become a favorite among consumers looking for a refreshing twist on classic liqueurs.

From a reader’s perspective, the introduction of Lacey’s Vodkashake signifies a positive step towards greater inclusivity in the alcohol industry. It demonstrates that companies are increasingly aware of and responsive to diverse consumer needs. By offering a product that appeals to both traditional drinkers and those with specific dietary requirements, Continental Wine & Food has created a liqueur that can be enjoyed by everyone. This development encourages other brands to innovate and cater to broader audiences, ultimately enriching the variety available in the market.