The beverage market is witnessing a significant shift towards flavoured cola, especially among younger generations. Carlsberg Britvic has introduced two innovative Pepsi zero sugar drinks that cater to this trend: Strawberries and Cream and Cream Soda. These unique flavours are set to captivate the taste buds of Gen Z consumers who seek bold and indulgent experiences. The company has crafted eye-catching packaging designs that align with the preferences of this demographic. A robust marketing strategy will support the launch, ensuring it resonates effectively with its target audience.

To enhance retail appeal, Carlsberg Britvic is collaborating closely with stores to promote these new products. The distinctive appearance of the packaging will help the beverages stand out on shelves, potentially driving increased foot traffic and sales. According to Ben Parker, VP of Sales – Off Trade at Carlsberg Britvic, the launch aims to introduce an exciting twist in the flavoured cola category, offering retailers a fresh option that can boost their offerings. The new drinks are initially available in select UK grocery stores, with plans for broader distribution across convenience and foodservice outlets.

The growing interest in flavoured cola reflects a broader consumer trend toward nostalgic and treat-inspired tastes. This development not only highlights the evolving preferences of today's shoppers but also presents opportunities for brands to innovate and connect with younger audiences. By embracing creativity and responding to market demands, companies like Carlsberg Britvic can foster positive engagement and contribute to the dynamic growth of the beverage industry.