Mars-owned frozen snack brand Trüfrü is introducing two innovative flavors to its collection, delighting consumers across the United Kingdom. The new additions feature blueberries dipped in white and dark chocolate, as well as raspberries coated with white and milk chocolate. These offerings enhance the brand’s existing lineup, bringing the total variety count to five distinct options. Each product proudly uses 100% real fruit, encased in dual layers of rich chocolate, and preserved through a chilling process that locks in both flavor and nutritional value.

Beyond the delicious taste, these snacks cater to health-conscious individuals. The gluten-free range avoids artificial colors, flavors, and preservatives, ensuring a natural treat. The packaging is designed for convenience and sustainability, with re-sealable mono-material packs containing seven 28g servings. Carrie Martin, the general manager at Mars, expressed enthusiasm about the brand’s success and its positive impact on consumer mood. She highlighted how Trüfrü satisfies the growing demand for indulgent yet guilt-free frozen treats, noting that customer feedback has been overwhelmingly positive.

The launch of these new flavors promises an exciting year ahead for the frozen dessert market. Retail exclusivity will see the blueberry and dark chocolate variant available at Waitrose, while Tesco will offer the raspberry and milk chocolate option. Both products come in 200g packs priced at £6. This strategic rollout reflects the brand’s commitment to innovation and meeting consumer preferences in the evolving ice cream category.