In recent years, cashmere has become increasingly accessible to a broader consumer base, with high street retailers offering luxurious jumpers for as low as £70. However, this affordability raises questions about the environmental impact of cashmere production. Concerns over land degradation, overgrazing, and resource intensity have prompted fashion brands like Reformation to explore sustainable alternatives. Kathleen Talbot, Reformation’s chief sustainability officer, highlights the challenges associated with cashmere, emphasizing the need for innovative solutions. This article delves into these issues and explores how recycled cashmere is emerging as a viable option.

Traditionally, cashmere was reserved for the affluent due to its premium quality and high cost. The fiber's coziness comes at a significant environmental price. According to Talbot, producing even a single sweater requires multiple goats, leading to intensive land use in regions like Mongolia. Over 70% of grasslands in Mongolia have degraded due to overgrazing and climate change. Despite its minimal presence in fabric sourcing, virgin cashmere contributes nearly 40% to Reformation's carbon footprint from materials in 2023. Recognizing this, Reformation has been transitioning towards recycled cashmere since 2019, culminating in their latest 95% recycled cashmere collection set to launch at the end of 2024.

The shift to recycled cashmere has not been without its challenges. Early concerns about the quality of recycled yarns have been alleviated by advancements in technology. Talbot explains that extensive trials were conducted to perfect the yarn twist and test various washing and finishing methods. Consumers are often surprised by the indistinguishable feel and performance of recycled cashmere compared to conventional varieties. Moreover, the majority of recycled cashmere available today is pre-consumer, utilizing leftover fibers from production rather than post-consumer garments. While both types significantly reduce environmental impact, there is a growing emphasis on developing infrastructure for post-consumer recycling.

Reformation's commitment to sustainability underscores the importance of addressing the environmental implications of luxury fibers like cashmere. By pioneering recycled cashmere, they aim to mitigate the adverse effects of traditional production methods. As consumers become more environmentally conscious, the demand for sustainable fashion options is likely to increase. Brands that innovate in this space will play a crucial role in shaping a greener future for the fashion industry. Through ongoing efforts and technological advancements, it is possible to enjoy the luxury of cashmere while minimizing its ecological footprint.