The annual automotive extravaganza in Oregon has undergone a transformation for 2025, adopting a fresh name and an expanded focus. Now known as the Oregon International Auto & Motorcycle Show, this event not only showcases the latest in automobiles but also highlights the rising popularity of motorcycles, scooters, and e-bikes. The four-day exhibition at the Oregon Convention Center in Portland offers visitors an extensive display of new vehicles and accessories, making it a highlight of the Pacific Northwest's automotive calendar.

In response to evolving interests, organizers have broadened the scope of this year's show. Previously centered on cars, the event now celebrates a wider range of transportation modes. From Thursday, February 20th through Sunday, February 23rd, attendees can explore cutting-edge models and innovative features that cater to diverse preferences. This shift reflects the growing enthusiasm for alternative forms of mobility within the region, particularly among younger demographics who are increasingly drawn to more agile and eco-friendly options.

The Oregon Convention Center, located at 777 N.E. Martin Luther King Jr. Blvd., serves as the venue for this vibrant gathering. The spacious facility provides ample room for exhibitors to present their latest offerings, while also accommodating interactive displays and test-drive opportunities. Visitors can immerse themselves in a world of automotive innovation, learning about advancements in technology and design that are shaping the future of transportation.

As the event unfolds, it becomes clear that the rebranding signals more than just a name change. It marks a strategic move by organizers to align with contemporary trends and attract a broader audience. By embracing motorcycles, scooters, and e-bikes, the show aims to foster greater engagement from enthusiasts across various segments of the market. This inclusive approach is likely to enhance the overall experience for both seasoned car aficionados and newcomers alike.

The Oregon International Auto & Motorcycle Show stands out as a pivotal moment in the regional automotive landscape. With its expanded focus and modernized format, the event promises to deliver a rich and diverse exploration of current and emerging trends in personal transportation. Attendees will find much to discover and enjoy, as they witness firsthand the exciting developments that are driving the industry forward.