Actors' Union Secures Landmark Agreements, Paving the Way for Ethical AI in Gaming

The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) has announced a significant breakthrough in its negotiations with video game developers. The union has confirmed that more than 120 games from 49 companies have signed its tiered-budget or interim agreements, a move that demonstrates the industry's willingness to embrace ethical guidelines around the use of artificial intelligence (AI) technology.

Empowering Actors, Ensuring Transparency and Fairness

Negotiating for AI Protections

The central issue of contention in the negotiations has been SAG-AFTRA's demand for proper consent, compensation, and transparency around the use of AI for all members working under the contract. The union has been steadfast in its position, recognizing the need to safeguard the rights and interests of its members as the industry continues to explore the potential of AI technologies.

Sarah Elmaleh, the chair of the Interactive Media Agreement Negotiating Committee, emphasized the reasonableness of the union's demands. "Humane protections for actors against AI exploitation are not an unreasonable ask – and the success of these contracts shows that most companies agree," she said. The union's stance reflects a growing awareness of the potential risks and ethical concerns surrounding the use of AI in the entertainment industry, particularly when it comes to the rights and livelihoods of performers.

Embracing Ethical Guidelines

The new contracts signed by the 49 companies contain the same "common-sense, foundational AI protections" that SAG-AFTRA members have been seeking in the Interactive Media Agreement. This demonstrates that the provisions are fair and achievable, and that companies are willing to collaborate with professional talent while respecting their rights and interests.

Duncan Crabtree-Ireland, the SAG-AFTRA national executive director and chief negotiator, expressed optimism about the progress made. "We've had over 120 contracts signed and there's no sign of things slowing down," he said. "As we return to negotiations tomorrow, I hope we are able to reach an agreement on our Interactive Media Agreement, but if not, we will keep on working with the companies that are prepared to agree to fair, ethical, and responsible contract terms, including for the use of artificial intelligence."

Forging Partnerships for the Future

The success of these contracts highlights the industry's recognition of the need for ethical and responsible practices when it comes to the use of AI. Companies are demonstrating a willingness to embrace fundamental, ethical guidelines around this technology, while also accommodating equitable arrangements for professional talent.

Elmaleh emphasized the collaborative nature of these partnerships, stating, "They are happy to embrace fundamental, ethical guidelines around this tool – alongside equitable accommodation of it – in order to collaborate with professional talent. And talent are likewise eager and delighted to partner with companies that respect them."

This development marks a significant step forward in the ongoing negotiations between SAG-AFTRA and the video game industry. It suggests a growing recognition of the need to protect the rights and interests of performers as the industry continues to evolve and embrace new technologies. The success of these contracts sets the stage for further progress in the negotiations, as both sides work towards a mutually beneficial agreement that prioritizes ethical practices and the well-being of the creative workforce.