A groundbreaking initiative has been launched by Answer Racing and ProTaper, two prominent brands under Turn 14 Powersports. This innovative rider support program aims to nurture emerging talents in motorcycle racing by partnering with local dealerships. The collaboration offers significant benefits to selected riders, including discounted gear and products, fostering a competitive edge for young racers. Both brands are committed to supporting grassroots racing, ensuring the growth of future champions. Dealerships will play a crucial role in identifying promising talent based on past performance, community involvement, and social media presence.

Fostering Local Talent through Dealer Partnerships

The new rider support program establishes a unique partnership between Answer Racing, ProTaper, and local dealerships. By collaborating with these dealerships, the brands aim to identify and support talented local racers who can represent both the dealership and their brands. Selected riders will benefit from substantial discounts on premium riding gear and control products, providing them with a competitive advantage. This initiative not only supports individual riders but also strengthens the local racing community.

Answer Racing's Brand Manager, Brent Ash, emphasized the importance of this program in directly impacting the local racing scene. He stated that it allows the company to foster the development of future champions. Dealerships are encouraged to choose riders with a proven track record or exceptional potential. Active participation within the community and a robust social media presence are also considered key factors. Through this program, Answer Racing aims to cultivate a supportive environment for aspiring racers, ensuring they have access to high-quality equipment and resources.

Connecting with the Next Generation of Racing Stars

ProTaper's Brand Manager, Paul O'Brien, highlighted the significance of working closely with dealerships to identify top local talent. This partnership ensures that the brands can connect with grassroots-level riders and nurture the next generation of racing stars. The program focuses on supporting various types of racing, emphasizing the commitment to growing the sport at the local level. By offering valuable resources and discounts, ProTaper and Answer Racing aim to provide a platform for young racers to thrive.

To participate in the program, dealerships must make qualifying purchases of ProTaper or Answer products. Dealers should reach out to their Turn 14 Distribution representative for more information. This initiative demonstrates the dedication of both brands to fostering the growth of motorcycle racing, especially among local communities. Through this collaborative effort, Answer Racing and ProTaper hope to inspire and empower the next wave of racing champions, ensuring the sport remains vibrant and competitive for years to come.