Revolutionizing Sustainability Ratings: Good On You Expands into Beauty

In a groundbreaking move, the sustainability ratings platform Good On You has announced its foray into the beauty industry, promising to deliver the first-of-its-kind methodology to assess the environmental, social, and animal welfare impact of cosmetic brands. This strategic expansion signals the company's commitment to empowering consumers and driving positive change across various sectors, beyond its initial focus on fashion.

Empowering Consumers with Transparent Sustainability Insights

Pioneering Beauty Sustainability Assessments

Good On You's new Beauty Sustainability Scorecard promises to provide a comprehensive and rigorous evaluation of the beauty industry's sustainability practices. By assessing the entire value chain, the platform aims to shed light on the environmental, social, and animal welfare implications of cosmetic products. This groundbreaking initiative builds upon the company's extensive experience in the fashion sector, where it has established itself as a trusted authority in brand sustainability ratings.

Driving Industry Transformation

Beyond empowering consumers, Good On You's expansion into beauty signals a broader ambition to catalyze industry-wide change. The platform's co-founder, Sandra Capponi, emphasizes the company's vision to "use people power to create a more sustainable future – in fashion and beyond." By offering a suite of sustainability assessment tools, Good On You aims to equip retailers, tech platforms, and commercial real-estate landlords with the necessary insights to engage consumers more credibly and drive sustainable practices across the beauty industry.

Unlocking Transparency and Accountability

The initial release of over 200 brand ratings on the Good On You platform marks a significant milestone in the quest for greater transparency in the beauty industry. Consumers can now access this comprehensive data through the platform's directory, while the retail industry can leverage the upgraded enterprise dashboard and API to integrate sustainability insights into their decision-making processes. This increased access to reliable information empowers both individuals and businesses to make more informed choices and hold brands accountable for their sustainability commitments.

Expanding the Sustainability Frontier

Good On You's foray into the beauty industry represents a strategic expansion of its sustainability assessment capabilities. By applying its "rigorous" methodology to the beauty sector, the platform aims to address the growing consumer demand for ethical and environmentally-conscious cosmetic products. This move aligns with the company's broader mission to drive sustainable transformation across various industries, ultimately empowering individuals and businesses to make more informed choices and contribute to a more sustainable future.