In this exclusive interview, Elle Strauss, Chief Creative Officer of Bergdorf Goodman, shares her journey and insights into the luxury retail industry. With a career spanning decades, Strauss has witnessed significant transformations in fashion and retail. Her candid responses reveal the importance of embracing challenges, adapting to change, and fostering emerging talent. From her early morning paper rounds to collaborating with innovative designers, Strauss's path is marked by perseverance and creativity. She also reflects on the future of luxury, emphasizing the integration of technology, sustainability, and personalized service.
Embracing Challenges and Championing Innovation at Bergdorf Goodman
In the heart of New York City, Elle Strauss has been instrumental in shaping the legacy of Bergdorf Goodman, one of the world’s premier luxury retailers. Beginning her career in magazine publishing, Strauss transitioned into the fast-paced world of fashion, where she quickly learned the value of adaptability and resilience. Her move from the U.K. to New York 18 years ago was a pivotal moment, teaching her the importance of perseverance and resourcefulness in an ever-evolving industry.
Today, as Chief Creative Officer, Strauss leads initiatives that blend tradition with innovation. She spearheaded the seasonal street style campaign for New York Fashion Week, showcasing emerging designers like Aisling Camps and Maria McManus. These collaborations highlight her commitment to sustainability and creativity, key elements she believes will define the future of luxury. Strauss envisions a decade ahead where technology and retail converge, with sustainability at the forefront.
Beyond her professional achievements, Strauss finds solace in personal pursuits such as Pilates, yoga, and gardening. Despite occasional squirrel invasions, her garden remains a sanctuary for relaxation and inspiration. For Strauss, luxury is not just about products; it’s about creating experiences that evoke emotion and tell stories. At Bergdorf Goodman, this philosophy is embedded in every aspect of their operations, from exceptional customer service to curated assortments that redefine luxury daily.
From her perspective, the best advice she’s ever received—“if it doesn’t scare you slightly, it’s not worth doing”—continues to guide her in embracing new challenges and pushing boundaries. Whether it’s through collaborations with visionary designers or championing sustainable practices, Strauss remains dedicated to redefining what luxury can be for both her brand and its customers.
This interview offers a glimpse into the mind of a leader who is not only shaping the luxury retail landscape but also inspiring others to embrace fear and pursue their passions. Through her journey, Strauss demonstrates that true luxury lies in the balance of tradition, innovation, and personal fulfillment.
