In 2024, the Russian electric vehicle (EV) market witnessed a notable surge with 17,805 new electric cars sold, marking a 26.4% increase from the previous year. The Zeekr 001 emerged as the top-selling model, capturing the attention of many consumers. Tatarstan, in particular, demonstrated significant enthusiasm for EVs, with nearly 400 vehicles sold in the region. Popular brands such as Zeekr, VW, BYD, and Tesla garnered more interest compared to newer models like Moskvitch.

Despite the impressive sales figures, the market faced several challenges. Rising loan rates and increased customs duties have dampened consumer demand. The growth rate has significantly slowed down, dropping from a remarkable 4.7-fold increase in 2023 to just 1.1% market share this year. Additionally, regulatory changes, including the introduction of recycling fees and reduced government benefits for foreign electric cars, have added layers of complexity. Starting January 10, only domestic electric models will enjoy free toll road access, impacting foreign EVs.

The upcoming Atom electric car, set to debut in 2025, brings a ray of hope to the market. This innovative vehicle is expected to reignite interest in electric mobility and potentially stabilize the market. However, stakeholders must remain adaptable and responsive to the evolving landscape. As the industry continues to grow and face challenges, it underscores the importance of balancing sustainability with economic feasibility. The journey toward a greener future in Russia is ongoing, and adaptability will be crucial for all participants in this dynamic market.