Unlocking the Power of R&B: Spotify's Artist Partnerships Strategist Drives Genre Growth

As a key member of Spotify's Artist Partnerships team, you'll play a pivotal role in shaping the future of R&B music on the platform. Tasked with developing strategic relationships with R&B artists, managers, and industry leaders, you'll spearhead Spotify's partnerships strategy for the genre, ensuring a globally relevant approach that benefits both artists and audiences.

Elevating R&B Artistry and Audience on Spotify

Fostering Meaningful Partnerships

Your role as the R&B Lead, Artist Partnerships, will involve close collaboration with Spotify's cross-functional teams, including Label Partnerships, Editorial, Music Marketing, Creative Development, and Experiential Marketing. By deepening Spotify's relationships with the R&B artist community, you'll create and execute thoughtful, holistic opportunities that support artists' careers while aligning with Spotify's business goals. This will involve educating R&B artists and their management teams on the platform's offerings, empowering them to grow their careers and reach new audiences.

Driving Innovative Audience Strategies

Alongside your partnership-building efforts, you'll focus on developing and executing an innovative strategy to grow Spotify's R&B audience. Leveraging your industry insights and cultural trend awareness, you'll work cross-functionally to craft consumer-facing campaigns that captivate and engage the R&B listener base. By ensuring Spotify continues to deliver the best offerings to artists and rights-holders, you'll help shape the most exciting platform for R&B audiences worldwide.

Aligning with Spotify's Overarching Goals

As the R&B Lead, Artist Partnerships, you'll play a crucial role in driving Spotify's overall music strategy. You'll collaborate closely with North America Label Partnerships to communicate Spotify's support and opportunities to R&B artists and their teams, acting as a strategic partner on priority R&B artist releases. Additionally, you'll advise internal cross-functional working groups on campaigns or initiatives involving R&B artists, managers, or the R&B audience, ensuring alignment and fulfilling company goals.

Immersing in the Industry

To stay at the forefront of the R&B landscape, you'll attend relevant industry events, conferences, and shows, traveling as needed. Your deep understanding of modern music styles and cultural influences, combined with your entrepreneurial spirit and problem-solving skills, will enable you to thrive in Spotify's fast-paced, agile environment.

Qualifications and Expertise

With a minimum of 8 years of experience in the music/entertainment industry, you've honed your ability to build strategic partnerships and effectively manage relationships with senior executives. Your optimistic, self-starting attitude and collaborative nature make you an invaluable asset to Spotify's cross-functional teams. You're a true R&B fan, staying abreast of current trends and understanding how fandom communicates and what drives and excites them. Your expertise in data analysis and audience insights will inform your strategic decision-making, and your exceptional communication skills will allow you to present your work and ideas to a range of stakeholders.