Unilever's Dove Men+Care has joined forces with renowned athlete Marshawn Lynch to introduce and promote its innovative whole body deodorant line. This collaboration aims to increase awareness of the brand’s comprehensive protection offerings, including two new scents: Marine + Blue Cypress and Fig + Suede. According to a study conducted by Dove, over 60% of men remain unaware of the existence of whole body odor solutions. Through this partnership, Lynch will emphasize the product’s effectiveness in providing full-body freshness throughout 2025.

Introducing New Scents for Comprehensive Protection

The brand is expanding its product range with the introduction of two distinct fragrances designed to cater to diverse preferences. These new sprays are crafted to offer all-day freshness and protection against unwanted odors. By adding these options, Dove Men+Care seeks to address the growing demand for versatile personal care products that can be used on various parts of the body.

The launch includes Marine + Blue Cypress, which offers a refreshing and invigorating scent, perfect for those who enjoy an oceanic aroma. The second fragrance, Fig + Suede, provides a more subtle and sophisticated experience, appealing to individuals who prefer a richer, warmer tone. Both scents are formulated to provide long-lasting protection while ensuring users feel confident and fresh throughout their day.

Marshawn Lynch Champions Freshness and Confidence

Lynch, known for his dynamic lifestyle, will serve as the face of this campaign, highlighting the importance of staying fresh and odor-free during busy schedules. His involvement underscores the brand's commitment to educating consumers about the benefits of whole body deodorants. As someone who constantly stays active, Lynch understands the value of reliable protection against body odor.

In his statement, Lynch expressed enthusiasm about partnering with Dove Men+Care, noting how crucial it is for him to maintain freshness without worrying about unpleasant smells. He emphasized that the new sprays not only keep him feeling clean but also enhance his confidence. By associating himself with this initiative, Lynch hopes to inspire others to prioritize personal hygiene and embrace products that offer comprehensive protection. This partnership marks a significant step in raising awareness about effective whole body deodorant solutions, aiming to bridge the knowledge gap among male consumers.