DONATE: Sinclair Inc. and The Salvation Army raise money for Helene relief effort

Oct 4, 2024 at 8:15 PM

Weathering the Storm: Sinclair Inc. Leads Charge for Hurricane Helene Relief Efforts

In the wake of the devastating Hurricane Helene, which has ravaged the East Coast, Maryland-based company Sinclair Inc. has stepped up to partner with The Salvation Army in raising funds for critical relief efforts. With the storm's impact being compared to the catastrophic Hurricane Katrina of 2005, the need for immediate and sustained support is paramount.

Mobilizing Resources to Rebuild and Restore

Addressing the Devastation in Asheville, North Carolina

The city of Asheville, North Carolina, has been particularly hard hit by Hurricane Helene, with widespread destruction leaving thousands without homes and hundreds of thousands without power across Western North Carolina. The death toll is also believed to be rising, as dozens of people remain unaccounted for in the aftermath of the storm's powerful surge.Sinclair Inc.'s partnership with The Salvation Army aims to provide essential aid to the affected communities, including the delivery of meals, clean water, and other vital assistance to both residents and first responders on the ground. The company has pledged a corporate donation of up to $50,000, matching the first $50,000 raised through their dedicated website, www.sinclaircares.com.

Powering the Recovery Efforts

The impact of Hurricane Helene has been far-reaching, with more than 200,000 people still without power across the region, according to Duke Energy, the local power company. Restoring electricity and essential services is a critical priority in the recovery efforts, as communities work to rebuild and regain a sense of normalcy.Sinclair Inc.'s support for The Salvation Army's relief operations will help ensure that the necessary resources and manpower are available to address the immediate needs of those affected, while also laying the groundwork for long-term rebuilding and restoration.

Sinclair's Commitment to Humanitarian Aid

This is the third major campaign that Sinclair Inc. has initiated in the past year to provide aid and support to those in need. Over the summer, the company partnered with Reading Is Fundamental (RIF) to promote the eradication of children's illiteracy. Almost a year ago, Sinclair collaborated with the American Red Cross to assist with their efforts in delivering emergency medical aid, ambulances, and blood bank services in Israel.Sinclair's dedication to humanitarian causes and its willingness to leverage its resources and partnerships to make a tangible difference in the lives of those affected by natural disasters and other crises is a testament to the company's commitment to corporate social responsibility.

A Media Partner's Pivotal Role

Sinclair Inc. is a media partner of The Baltimore Sun, which is co-owned by Sinclair's Executive Chairman, David Smith. This strategic alliance allows the company to leverage its media platforms and reach to raise awareness and drive donations for the Hurricane Helene relief efforts, ensuring that the message of support and the call to action reach a wide audience.As the East Coast continues to grapple with the aftermath of Hurricane Helene, Sinclair Inc.'s partnership with The Salvation Army stands as a shining example of how corporate entities can mobilize resources and rally communities to provide vital aid and support in times of crisis. Through their unwavering commitment and the generosity of donors, the path to recovery and rebuilding can be paved, offering hope and resilience to those affected by this devastating natural disaster.