Yuka has emerged as a highly regarded health app, offering users a unique way to assess the healthiness of food and cosmetic products. With its barcode scanning feature, it provides quick insights into additives, sugar, saturated fat, and fiber in food items. Additionally, it scans cosmetic products to highlight harmful substances like endocrine disruptors, carcinogens, allergens, and irritants. This enables consumers to make more informed and mindful choices.

Unlock a Healthier Lifestyle with Yuka

Yuka's Impact on Food Corporations

Since its launch in 2017 in France, Yuka has played a significant role in exposing issues related to harmful ingredients in major corporations. French supermarket chain Intermarché, for instance, took action by changing 900 recipes and removing 140 additives due to the pressure from consumers and Yuka users. This shows the app's ability to drive change and make companies more accountable. 2: Such revelations by Yuka have not only affected individual consumers but have also set a precedent for the food industry. It has forced companies to reevaluate their ingredient usage and become more transparent about the products they offer. This has led to a shift in consumer behavior, with more people becoming aware of the hidden dangers in their daily food and cosmetic choices.

The New "Call-out the Brand" Feature

Today, Yuka has introduced a groundbreaking feature - the "Call-out the Brand" button. This allows users to directly challenge companies when they come across products marked with Yuka's red label, indicating health concerns. When scanning a product, users have the option to email the manufacturer, pushing them to reconsider the use of harmful additives. Yuka provides a default message, but users can personalize it according to their needs. 2: Moreover, users can also publish a post on X to advocate for change publicly. The company is actively working on adding support for other social media platforms like Instagram. By enabling users to take action in this way, Yuka aims to create a collective voice for healthier products. Emails and social media posts may seem insignificant when done by a few individuals, but with the help of this feature, Yuka believes it can inspire thousands or even millions of consumers to stand up for their health.

Benefits for American Consumers

In the United States, where food regulations are relatively less strict compared to Europe, this new tool is particularly beneficial. It gives American consumers an extra layer of protection and allows them to make more informed choices about the food they consume. With Yuka, they can hold companies accountable and demand better product information. 2: The availability of this feature only to premium users in France and the U.S. initially may seem limiting, but it ensures that the app's resources are focused on providing the best service to these users. As the feature rolls out to additional countries in the coming months, more consumers will have access to it and be able to benefit from Yuka's efforts in promoting healthier products.

Availability and User Base

Yuka is easily accessible on both the App Store and Google Play Store. With 1 million paid users and 700,000 of them being in the U.S., it has a significant user base worldwide. Overall, it has over 60 million users, demonstrating its popularity and impact. 2: The app's wide reach and user base make it a powerful force in the health and beauty industry. It has the potential to reach a large number of people and influence their purchasing decisions. By providing valuable information and tools, Yuka is helping to create a more informed and health-conscious consumer market.