DiGiorno Teams Up With Hidden Valley for Flavorful Frozen Pizza Innovations

Mar 13, 2025 at 1:30 PM

A collaboration between Nestlé-owned pizza brand DiGiorno and Hidden Valley is set to excite US pizza enthusiasts with two new limited-edition frozen pizzas. These offerings integrate Hidden Valley's iconic ranch dressing into the pizza experience, providing a unique twist on traditional flavors. One variant combines spicy buffalo-style ranch sauce with pepperoni, jalapeños, and mozzarella, while the other reimagines the classic chicken bacon ranch stuffed crust pizza. This partnership reflects growing consumer demand for innovative flavor combinations in the frozen food aisle.

In an effort to elevate the frozen pizza category, DiGiorno has introduced a bold innovation by incorporating Hidden Valley’s ranch seasoning directly into its recipes. The first creation, the Spicy Rancheroni, features a zesty buffalo-inspired ranch sauce layered with pepperoni, jalapeños, and mozzarella cheese. Its thin, crispy crust offers a satisfying crunch that complements the fiery notes of the dish. Meanwhile, the Chicken Bacon Ranch Stuffed Crust pizza takes things up a notch with grilled chicken, smoky applewood bacon, and creamy ranch sauce nestled within a bacon-and-cheese-filled crust. Both options highlight Hidden Valley’s signature ranch seasoning, ensuring a familiar yet enhanced taste profile.

This initiative stems from consumer trends showing a strong preference for pairing pizza with ranch dressing. Kimberly Holowiak, senior brand manager at DiGiorno, emphasized the excitement surrounding this combination, noting how it bridges convenience and indulgence. By embedding ranch flavors directly into the pizzas themselves, DiGiorno aims to redefine expectations in the freezer aisle, appealing to adventurous eaters who crave distinctive culinary experiences.

The rollout schedule aligns with strategic market testing and availability plans. Starting in March 2025, the Spicy Rancheroni will debut exclusively at Kroger stores, priced affordably at $6.99 per unit. Following closely behind, the revamped Chicken Bacon Ranch Stuffed Crust pizza will hit shelves nationwide in April, retailing slightly higher at $9.49 due to its premium ingredients and craftsmanship.

Through this creative partnership, DiGiorno and Hidden Valley are reshaping the frozen pizza landscape. By integrating ranch seasoning into their products, they cater to evolving tastes while maintaining accessibility. Fans of both brands can look forward to enjoying these innovations, which promise to deliver exciting new dimensions to a beloved comfort food staple.